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Next by Yodeled Interactive Bootcamp
DESIGNING THINKING!
Rose%Figliano,%Mentor%February%2015%
Next%by%Yodlee%Interac=ve%%Bootcamp%for%Financial%Technology%Startups%
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Why should you care about design thinking for start-ups?!
Pre-emptive problem solving approach!
HumanGcentered%approach%towards%solving%problems%and%unmasking%opportuni=es%that%is%driven%by%crea=vity,%customer%empathy%and%itera=ve%learning.%%
LOGIC%IMAGINATION%
INTUITION%
SYSTEM
ATIC%
REASO
NING%
SOLUTION%FOCUSED%
ACTION%ORIENTED%
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So you think your not creative?!“Creativity depends on what you believe you can do with the talents and skills you already have.” Creative Confidence – Tom Kelly !
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DESIGN PROCESS!
Define%Empathize% Solve% Implement%IDEA%(Concept)%
Solu=on%Scope% Hypothesize% Prototype%
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EMPATHIZEResearch and Analyze
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FRAMING QUESTIONS
Put guardrails around your research objective
Form a hypothize of what you think and feel about problem
Choose the appropriate methods
Have some open ended questions
Avoid ambiguous questions
Specific and actionable
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Bad Questions
What do people think aboutgifts?
Good Questions
How do single adults decide what gifts to buy?
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ETHNOGRAPHIC RESEARCH
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SYNTHESIZE YOUR FINDINGS
Articulate a few “needs” and few “insights”
Need are verbs
Insights are discoveries
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JOURNEY MAPPING
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USING THE RIGHT RESEARCH METHOD
Field Studies
Diary Studies
Surveys
Data mining
Analytics
Card sorting
Field Studies
Participatory Design
Paper Prototype
Usability Studies
Desirability Studies
Customer Emails
Usability Benchmarking
Online Assessments
Surveys
A/B Testing
Exploring/Inspire% Execute% Assess%
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DEFINEDefine%and%Scope%your%Understanding%
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PROBLEM SPACE
Group of friends decided to travel to Bali
Need to book accomodations
Don’t know everyone’s preferences
Not sure what to see in Bali
Need to plan quickly
Feeling panicky
Photo%Source:%hZp://www.ciee.org/wat/%
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How%to%create%a%Customer%Journey%Map%
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SOLVEHypothesis%and%Experiments%
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DIVERGENT%BRAINSTORMING%
Source:%J%Knapp%GV%
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MIND%MAPPING%
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CRAZY%EIGHTS%
Source:%%GV%%
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STORYBOARDS%
Source:%%%fabiangarzon.com%%%%
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Idea=on%Methods/Design%Thinking%
Google%Ventures%Design%Sprints%
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Okay%So%Now%Roll%Up%Your%Sleeves!%
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INTERACTION ANDVISUAL DESIGN
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goals%
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FUNDAMENTALS%
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TYPOGRAPHY%Formality%%%%Character%%%Legibility/Contrast%
Appropriateness%%Flexibility%%Completeness%Alignment%
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IMPLEMENTBuild%and%Validate%
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PRODUCT%DESIGN%SPRINTS%
Collaborative
Nimble
Focused
Cohesive
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PROTOTYPING%
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