WordCamp Boston 2016: Creating Intuitive Editing Workflows That Clients Love

Creating

Intuitive Editing Workflows That Clients Love

WHO AMi?

Erik BernskiOld@ErikBernskiold

Consultant

Entrepreneur &

Businessman

Digital Strategist

SpeakerEconomist

A global full-service boutique digital agency

Creating

Intuitive Editing Workflows That Clients Love

Say no to

Stale Websites

No 1 Reason for

Wrong Information

Historic Mess

Hey, Psychology!

Users, Users, Users

Responsibility

No Education necessary

Self-Explanatory

Editing Interfaces

Custom Post Types

Structured data inputBiggest benefit:

So Many Post Types{

Page Builders

Why use a page builder?

0 Coding Required

Promise of

beautiful layouts

The land of

Page Builder PLugins

Eactly what we need…

…but most available plugins are not.

Page Builder Pitfalls

hard-coded design per component

End-user Design Control

Failed Promise of

beautiful design

Decoupling

Content from Design

Preparing for

the future

Apple TV

Android

iOSTablets

Smartphones

Responsive???????

Structured data

the only good way

The Ideal Editing Interface

(and page builder)

Structured data input

Compatible with the API

No Visual Control

No Visual Result indications

Seemless

Multilingual Support

Does things The WordPress way

Extendable by plugins

Theme-Specific Styling

The Ideal World

Standardized Pages Custom Post Types + Fields

Flexible Content Pages Page Builders

Creating

Intuitive Editing Workflows That Clients Love

QUESTIONS

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Creating

Intuitive Editing Workflows That Clients Love