Why technology needs design

Alain Dujardin - Creative Director Greenberry WHY TECHNOLOGY NEEDS DESIGN

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FIRST. A QUIZ QUESTION

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HOW MANY EGGS ARE IN YOUR REFRIGERATOR RIGHT NOW?

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OK. NOW, WHO OF YOU REALLY, REALLY CARES?

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WHY TECHNOLOGY NEEDS DESIGN

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Chapter 01 THE GOOD

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MODERN TECHNOLOGY HAS GIVEN US A LOT: IT’S A GREAT TIME TO BE ALIVE.

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Chapter 02 THE BAD

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TECHNOLOGY IS BRINGING US DOWN

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Chapter 03 THE UGLY

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THANKFULLY, TECHNOLOGY CAN ALSO BE THE DRIVING FORCE BEHIND SOLVING THESE ISSUES.

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Chapter 04 WHAT WE DON’T NEED

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WE DON’T NEED MORE GADGETS, APPS, STUFF NOBODY CARES ABOUT.

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WE, HUMAN BEINGS, HAVE HUMAN NEEDS. AND TECHNOLOGY MUST ADDRESS THOSE.

“Faster. Thinner. Lighter. Those are all good things. But when technology gets out of the way, everything becomes more delightful.” Apple

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THAT’S WHY TECHNOLOGY NEEDS DESIGN

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TECHNOLOGY WITHOUT DESIGN IS JUST CODE

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Chapter 05 WHAT IT TAKES

“Design is not how thinks look. It’s how they work.”

- Steve Jobs.

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DESIGN IS ABOUT PROBLEM SOLVING,

ABOUT UNDERSTANDING THE NEEDS PEOPLE HAVE

AND CREATING USEFUL, USABLE, AND BEAUTIFUL SOLUTIONS. 

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DESIGN CAN: SEDUCE. ENGAGE. SIMPLIFY.

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BUT WHAT DOES IT TAKE?

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01. BECOME A KICK ASS PROBLEM SOLVER.

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IDENTIFY REAL PROBLEMS. AND LET GO OF IMAGINED ONES.

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02. DESIGN FOR HUMANS

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THE FIRST TIME YOU MEET SOMEONE, YOUR FIRST THOUGHT ISN’T “HOW DO THEY FUNCTION?” IT’S “HOW DO THEY MAKE ME FEEL?”

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FIND TRUE INSIGHTS. REAL HUMAN NEEDS.

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03. HAVE A PURPOSE. AND STICK TO IT.

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04. HAVE A BUSINESS PLAN.

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FOLLOW THE MONEY. IT’S NOT A DIRTY WORD.

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05. BE A FIGHTER. FOR THE USER.

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DRAW / REDRAW / PROTOTYPE

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EAT / SLEEP / TEST / REPEAT

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TECHNOLOGY NEEDS DESIGN. DESIGN NEEDS TECHNOLOGY.

LET’S MAKE IT USEFUL.

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THANK YOU.

THANK YOU

Alain Dujardin Creative Director www.greenberry.nl alain@greenberry.nl @pocketstories