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Modify your own bag

Andreas Tolstrup Laursen

Product background

“I am not able to find a backpack that both holds skies and ice axes at the same time.”Rasmus Sloth-Pedersen, Shop assistant in Friluftslageret

“I never use all the functions that the company have put on my back, but still sometimes lack other details.” - Kasper Bus, Mountaineer

The Product

Customer specific

Customer integration in development

Hip belt

Top lid

Side buckles

Ice axe mounting

Rolling solution

Product Outline

Bag Hip belt Rolling topTop lid

Randonee

Ice climbing

Mounteneering

Alpinism

Ski touring

Rock climbing

Side buckles Ice axe mounting

Product pricing

Each bag cost 2000 - 3000 DKr Depending on elements

Market Size

Denmark: Direct activity, cross activity, Scouts and Apperance Europe: 7,68 Alpinist in total

Company sales strategy

Short term strategy

Development First batch2o units

Third batch100 units

Second batch3o units

Fourth bath500 units

Present

Money Flow, 1.5 year

Development and starting cost - 24.500 Dkr

Production cost of first 150 bags - 75.500 Dkr

Sales turnover for 150 bags + 225.500 Dkr

Cash flow + 125.000 Dkr

Whiteout

Modify your own bag

Andreas Tolstrup Laursen

Success Criteria

First year on the market, 150 bags adjusted for the user needs.

Market Size - CALCULATION

850.000 DAV MEMBERS81.800.000 German citizen 1,04 % Alpinist7,68 mil alpinist / Europe

Differentiation and USP

Integrating user in development and when making own bag.Customized for purpose.Personal identification.

My Background

Climber, mountaineer and outdoor personShop employee and have done projects with major actors.