When to use which type of User research

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User research

Insights

Trend analysisEtnography

Focus groupsDiary studies

Co-creation sessions1:1 Interviews

PersonasExperience mapping

Launch

7

Concept validation interviews

Prototype testingBeta usersUX metrics

Validation

360 feedbackUX metrics

User groupsEtnography

1:1 interviewsUsage analytics7

Insights

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