What it means to be an Internet of Things startup

What  does    it  means  to  be  an  iot  startup?    

Alexandra Deschamps-Sonsino @iotwatch

alex@goodnightlamp.com

Tinker London 2007-2010

Good Night Lamp March 2012

First UK distributor of the Arduino

R&D projects for corporates

A family of internet-connected

lamps.

IDII 2004-2006

#iot    The internet of things can be loosely

defined as:

1. what happens when we embed connectivity in everyday objects.

2. what happens when those objects are designed with an understanding

of the affordances of the web.

#iot  &  startups    

There  are  2  ways  of  reading  the  current  situation.  

Categories  

tinyurl.com/iotmap13

Maps  

the  shape  of  the  conversation  

Hardware (open/closed)

Connectivity

(wifi, zigbee/radio, GSM)

Battery life

Standards

Privacy

Security

Insert startups

here

Startups

Consumer Goods

Products  as  part  of  an  ecology.  

4  types  of  startups  

1. Kickstarter-addicts 2. Bootstrapping consultancies 3. Incubator babies 4. Corporate partnerships

Kickstarter-­‐addicts  

Crowd-funding is being used to test the techno-centric early-adopters. Repeatedly. A mix of agencies & industrial designers who have been around the block.

Mint Digital

ReaDIYmate & Telesound

…formerly of Nabaztag

Bootstrapping  

People doing consultancy work to power internet of things products.

BERGcloud

Good Night Lamp

Incubator  babies  

(Psst. Same people behind both programs)

Corporate  partnerships  

Bosch

GE & Quirky

What’s  missing?    

Traditional  funding.  Telcos  need    to  connect  the  dots.  

 Telco  thingcubator  anyone?  (I  have  the  url  for  another  2  weeks)  

Thanks.  Alexandra Deschamps-Sonsino @iotwatch alex@goodnightlamp.com