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Brief presentation to Globo TV Network Communication Agency (CG-COM) on the subject of Design Thinking methodology and tools.
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design
thinking
convergent
synthesis
decision making
divergent
open
opportunities generation
creativity
innovation
brief
research
solution
desirable
feasible viable
• User centred
• Sequential (narratives)
• Co-design (empathy)
• Holistic
• Iterative
5 features
User centredTarget: AAA, north european, male, 60+ years
tool: Personas
Credits:weizhoudesign.com
method: contextual interviews
Credits: Mariamz.com
Sequential
12
3
4 5
tool: user journeys
Co-design
social
sciencespsychology business design
engineering IT ( … )
inter-disciplinary
Co-design
organisation users
internal x external
method: group sketching
experience
Holistic
value norms culture structure
touch
points
eco-
system
staff userbranding /
marketing
services
tool: service blueprints
Credits: Creogidas.com
Iterative
prototype
feedback
improve
Credits: GE Global Research
tool: Lego™ Serious Play
communicationvisual
+
collaboration
thank you
Marcelo Albagli@marceloalbagli
albagli@gmail.com
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