V&M Trend Report For the Home Fashion Industry 2014

How Do You Come Up With The Trend Forecast?

? ?

?

Do You Just Make It Up?

Do You Divine It From God?

NOPE!

Follow Basic Trend Forecasting

Rules

What Exactly Is A Trend?

“…any form of behavior that develops among a large population and is

collectively followed with enthusiasm for some period…”

TREND =

People +

Influence

Identifying Influences

RULE#1 Find Out Where You Have Been.

Major Cultural Trends

Major News Stories for the Last Year

Mass Shootings (Colorado, CT, etc.)

Presidential Election

Superstorm Sandy

Healthcare reform (Obamacare)

Libya (turmoil + Murder)

Penn State Sex-Scandal

U.S. Economy Comes back

Fiscal Cliff

Gay Marriage

Syria (turmoil)

2012 Pointless Violence

Faded Hope

Natural Disaster

In-Fighting

In Fighting

Sex-Scandal

Positive Financial

In-Fighting

Gender Issues

In-Fighting

In-Fighting

Top Grossing Films for the Last Year

Marvel's The Avengers

The Dark Knight Rises

The Hunger Games

Skyfall

The Hobbit: An Unexpected Journey

The Twilight Saga: Breaking Dawn Part 2

The Amazing Spider-Man

Brave

Ted

Madagascar 3: Europe's Most Wanted

2012 Band Together To Win/Sci-Fy

Band Together To Win/Sci-Fy

Band Together To Win/Sci-Fy

Pay for Past Mistakes

Band Together To Win/Fantasy

Band Together To Win/Fantasy

Pay for Past Mistakes

Little Guy Wins/Gender

Escapist/Us Against The World

Band Together To Win/Fantasy

Band Together To Win +

Sci-Fi

Top Rated TV Shows for the Last Year

NBC Sunday Night Football

American Idol (Wednesday)

The Voice

Modern Family

American Idol (Thursday)

Big Bang Theory, The

Two and a Half Men

X-Factor

2 Broke Girls

Grey’s Anatomy

2012 Sports Battle

You Could Be A Star/Hope

You Could Be A Star/Hope

In-Fighting/Band Together To Win

You Could Be A Star/Hope

Funny/Little Guy Wins

Funny/In-Fighting

You Could Be A Star/Hope

Funny/Band Together To Win

Funny/In-Fighting

You Can Be A Star +

Hope

You Can Be A Star +

Hope

Band Together To Win +

Sci-Fi

In-fighting

2012

Major Cultural Trends Go Big.

You Can Be A Star

The Empowerment of the Individual Thanks To Computers/Technology

1936 - First freely programmable computer. 1964 - Computer Mouse & Windows 1974 - The first consumer computers/first email 1976 - Apple I, II & TRS-80 1979 - Word Processors 1981 - Microsoft MS-DOS Computer Operating System 1984 - Apple Macintosh Computer/Domain Names 1985 - Microsoft Windows 1989 - AOL 1991 - First Web Page 1993 - First Browser 1998 - Google Begins 2001 - Wikipedia 2004 - Web 2.0 2005 - YouTube 2007 - iPhone

Major Cultural Trends Economic

5 Year Recovery Mark

You Can Be A Star +

Hope

Band Together To Win +

Sci-Fi

In-fighting

2012

5 Year Recovery Mark Individual Power by Technology

Fashion Trends Go Small.

Sparkle

Leather everything

Suiting

Peplum

Wedge Sneakers

Digitized Prints

Neo-Neon

Bold Prints

Cut-Outs

Large/Impact Collars

2012

Fashion for the Last Year

Fashion Trends Repeat Every 25-30 years.

Glittery

Euro-Centric

Traditional

Dark

Organic Structure

2012

Interiors for the Last Year

2012

You Can Be A Star +

Hope

Band Together To Win +

Sci-Fi

In-fighting

5 Year Recovery Mark Individual Power by Technology

Glittery Traditional Organic Structure Bold Prints Cut outs

RULE#2 You Can’t Please Everyone.

RULE#3 Home Décor Needs Materials

RULE#4 Materials Have Color.

RULE#5 2 Major Trends For Style/Year

1 Major Trend For Material/Year 1 Major Trend For Color/Year

RULE#6 Trends Have Sub-Trends.

RULE#7 From Year To Year Trends

Continue in Various Versions Or Sub-Trends Shoot Up