UX Process

Cake Creator

UXD Assignment

Rebecca Topps

Problem and solutionPROBLEMMy friend has recently started her own cake making business and she is receiving more customers. She concentrates on character, occasional and children’s cakes – meaning they can often want very decorative and unusual designs. Therefore, when people are trying to explain exactly what they want on the cake, it is difficult to understand how they are visualising the cake in their mind.

SOLUTIONA mobile application which allows customers to sign in and create a cake design – they can then send this design over to the cake maker via the application or email. Creating the application will allow cake makers to be able to view what the customers are thinking more easily. Having it as an application makes it accessible, however, due users most likely having a wide range of computer skills it will need to be very easy to use.

Requirements• Socialable platform for cake companies and enthusiasts• Create own cake design with ease• Easy to understand and use for users of all abilities• Correct amount of content for mobile

User research

“I use these to get ideas for new things and to look for inspiration. If a customer says a Mickey Mouse cake I Google images to pick out ideas that I could use for their cake but try and make it different.”

“Occasionally, but I often leave the creative side of things up to the cake maker. I struggle to explain or think about exactly what I would like to go onto each cake”.

Card sorting

Navigation – from card sorting results

User testing on similar applications

• Research• Planning• User goals and tasks• Conducting the tests• Looking at the results

Personas

User journey

User journey : re-visited

Paper prototypingRESULTS CHANGES

User likes that freelance bakers can also join in on the application as well as companies – good for advertising yourself

Would browse companies to find items to buy not cakes

Thought that ‘create your profile’ was for users and not for companies

Separated ‘My profile’ page by placing it onto the main navigation

Wanted options to save recipes and companies

Will add save icons next to different articles/etc on application

Thought opening with the design page was too confusing and messy – participant liked the original first screen which had 4 main options for the user.

Changed design back to the original design which gave the user a few options shown on the main page and used an introduction page with the title

Contextual enquiry

Final sitemap (navigation)

Visual designs

Available at: http://toppsusability.co.uk/cake-creator-main/Default.html

Visuals user testing

• Planning• 3 participants• Tasks and scenarios• Ask users to think aloud and try not to offer

any guidance• Bandicam software and external mouse• Results and changes

Evaluation

• Used ISO documentation throughout• Paper prototyping influenced design the most• Set requirements should have been made

earlier for the application• All user goals were met • With more time, would have been useful to

source out a larger amount of participants• May build application in the near future