UX Masterclass at muru-D

Lean UX , Designing for Mobile..and why Enterprise UX is awesome!

“Hello there!”

- DORALIN KELLY

UI/UX designer and Star Wars fangirl

“What about you?”

Hello, my name is..

So this is what’s happening..

Lean + UXWhat is it?

User Personas

Use Cases

MethodsHow do I do it?

Designing for MobilePrinciples & Best Practices

User Experience Mapping

User Testing

Enterprise UXWhy it’s awesome.

Lean Methodology is..

fat-free.

validated learning.

quickly iterated.

The Lean Startup by Eric Ries

encompasses all aspects of the end-user's

interaction with the company, its services,

and its products.

"User experience"

Design for Hackers by David Kadavy

Design for Hackers by David Kadavy

User Experience Design encompasses all.

― David Kadavy, Design for Hackers: Reverse Engineering Beauty

The user experience design of a product essentially lies between the intentions of

the product and the characteristics of your user.

“

Product. Market.

Fit.

3 I M P O R T A N T W O R D S

LEAN UX

Lean UX PracticesH E R E ’ S H O W !

DEFINE

DESIGN

TEST & REFINE

Define your business goals and strategies

Define KPIs and set measurable goals

Lean UX PracticesH E R E ’ S H O W !

DEFINE

DESIGN

TEST & REFINE

Put your end design first i.e Nimble Design

Design to solve user problems not ‘fancy new features’

Collaborate & co-design

Lean UX PracticesH E R E ’ S H O W !

DEFINE

DESIGN

TEST & REFINE

Test and validate your assumptions

Gather user feedback

Iterate & implement

User PersonasH A N D S O N !

1.

In your teams, get some markers and one of those massive sheets of paper.

2.

Draw out your User Personas.

User PersonasP R O - T I P

Imagine what your user’s Tinder profile would look like..

Likes/Dislikes

Daily schedule

Hobbies

Goals Frustrations

Relationships

Use CasesH A N D S O N !

1.

Write out a simple Use Case for your User Persona.

2.

Discuss and evaluate.

Consider..

How would your user complete a task on your app/website?

What is your user’s goal?

How many steps will it take them to accomplish this goal?

How will your app/website respond to an action?

Use CasesP R O - T I P

USE CASE #1 JOEY

Personal pizza order at home

When:

Where:

How:

Dinner time

At home

pizza.com

• He is a picky eater so he customises his order with specific ingredients

• Joey is hungry, he goes online to order a pizza.

• He prefers to pay with credit card

• His address is pre-populated from his previous order as well

• The website allows him to fully customise the pizza toppings

• The website has his payment details saved from his previous order

*Success Scenario - use case in which nothing goes wrong.

• Joey receives his order in 30 minutes

Consider..

How can you cater for scenarios in which a user gets stuck? i.e Form errors can be super annoying

Can you cut down on steps to accomplish the user’s goal? i.e Joey’s forms were pre-populated from his previous orders

Think about leveraging from the highs/lows in your Use Cases i.e Joey’s order arrives 15 minutes late, he gets a $10 coupon as an apology

from pizza.com

Use CasesE V A L U A T E

User Experience MappingA L S O . .

Guide to Experience Mapping by Adaptive Path

User TestingA N D . .

Give your users simple but specific tasks to complete.

Observe their behaviour. Do they pause to think?

Always use open-ended, non-leading questions.

Make it casual.

Have participants talk aloud as they perform tasks.

User TestingP R O - T I P

Don’t ask leading questions. People are socially wired to

give ‘polite’ answers.

If you have specific user sets, test within that range.

Don’t test with more than 4-5 people in a day. Take an hour

to recap in-between interviews.

Did your User manage to accomplish the task? Was it easy or challenging? How long did it take them?

Did your User get confused/stuck at any point? i.e The Moderator should ask “What are you thinking now?”

when the User appears to pause to think.

What were the barriers in the way of the User’s goal? i.e Navigation wasn’t clear enough, making it difficult to find what

they were looking for.

How can you fix the issues that surfaced? i.e Can you simplify the tasks for the User?

What did you observe?E V A L U A T E

Don’t base anything on your assumptions.

Don’t base anything on your assumptions.

Evaluate based on data from your users.

Designing for Mobile

Mobile Design is..

portable.

fast.

fluid.

Mobile Design B E S T P R A C T I C E S

Design for Touch

Size your touch targets and spacing right.

Use a minimum of minimum of 50px by 50px.

Keep spaces between buttons and touch targets

at least 20px–32px.

“ I H A V E F A T F I N G E R S ”

01

Design for Legibility

Keep your font size at 15px and up.

Use web-safe fonts when designing for mobile on web.

Custom fonts can slow down page load time and not every

mobile browser supports custom fonts.

“ I C A N ’ T R E A D I T ”

02

Design for Speed

Keep your content and images light and optimised

for maximum compression.

“ T H I S I S T A K I N G T O O L O N G T O L O A D ”

https://developers.google.com/speed/pagespeed/insights/

PageSpeed Insights03

Design for Fluidity

Avoid fixed width images. Buffer for text overflow.

Keep multiple screen widths in mind.

Designing a fluid grid creates a better user

experience for multiple screen sizes.

“ B E L I K E W A T E R - B R U C E L E E ”

04

Design with APIs

Mobile devices can access user location, make phone calls,

take pictures and more. If it makes your user’s goal easier to

achieve, implement it.

“ M O R E U S E F U L F E A T U R E S O N M O B I L E ”

05

Don’t design Pop-ups

Don’t do it.

“ J U S T N O . ”

This applies mainly to web, but for app design be careful with pop-up

notifications, make sure they’re easy to tap out of.

06

Don’t design ‘a smaller version’

Don’t do that either.

Scale and shuffle and minimise content specifically for a mobile experience.

Some things that may work for web may not work for mobile.

Cut Down on unnecessary content and make sure users can get to their

goal faster on mobile.

“ B I G S I T E S R E W O R K E D T O F I T I N A S M A L L E R B O X ”

Check out: Alternate Layouts in Adobe Muse07

Don’t make users sign up first

Allow users to temporarily skip registration so that they can try out your

product first. If they find value in it they will sign up. Cut the funnel.

“ B E N E F I T > P A I N - P O I N T ”

For Example…

08

Hotel Tonight

Hotel Tonight used A/B testing to create a variant where users could complete the transaction

without having to create a dedicated account. Previously all users had to sign in before

completing a booking. They tracked the bounce rate, as well as completed transactions, and

found that discovered that making sign-ins optional actually increased bookings by 15%.

To encourage users to sign up still, they're given the option to sign up in order to save their

data to make future bookings even more painless and quick.

Keep on-boarding short & sweet

No. Don’t use long drawn video tutorials on how to use your app. Once a user

has installed it, you don’t need to throw your value proposition at them. Let

them use it, but show them how in a quick and hands-on way.

If they have questions later, make sure they know where to find the answer.

“ L E T ’ S B O M B A R D T H E M W I T H V A L U E ”

Check out: Slack’s on-boarding process09

Designing Forms & Filters

Use placeholder text and icons in singular, common forms (i.e. login forms, search

boxes or address forms) but display the labels above input forms for longer more

complex fields. Always, always strip away unnecessary forms.

Forms

Build useful filters based off of your products and what’s most important to users.

Don’t use branded terms or jargon. Make sure it’s easy for users to edit or clear

filters and always display clearly what has been filtered.

Filters

10

Design for Ergonomics

Other than tapping, how can users interact with your product?

i.e Double Tap, Press & Hold, Pinch/Spread, Swipe

Gestures

Transitions smooth the boundaries between application states,

transitions also help facilitate recall and prevent users from getting lost.

i.e Expand, Flip, Slide Along

Transitions

11

Design in Grids

12With a good Grid System, you can determine the most effective

placement for buttons, headlines, or images across devices.

For Example…

“ G R I D S A R E G O O D ”

Static items VS Interactive

13Make sure you make a clear differentiation between static items

and interactive functionality.

For Example, all clickable elements are BLUE but inactive fields are GREY

“ M A K E C L I C K A B L E T H I N G S L O O K C L I C K A B L E ”

Design for Feedback

14Always give a User instant feedback once they have interacted with

your design. Tell them what happens next, if the action has worked/or

failed. Don’t leave them hanging!

For Example, a button should change upon being tapped.

Give Users a ‘Thumb-Up’ after submitting a form.

“ W H A T H A P P E N S N O W ? ”

One-Size-Fits-AllU L T I M A T E L Y T H E R E I S N O

How do your users use your site/app?

E V A L U A T E

UX patterns will have to be customised to best fit YOUR user base. So make sure you understand your user behaviour,

especially when they’re on the go, on mobile.

Think through it then validate by testing with real users.

Enterprise D E S I G N I N G U X F O R

enables the primary functions that run a company.

These are necessary tools that engineers, HR staff, plant

managers, IT admins, financial analysts, insurance brokers—even

top-level executives—must use on a daily basis to do their jobs.

Enterprise software

It’s super duper important.

BUT.. What is the first thing that comes to mind when we hear the words:

“Enterprise Software”

Dull Bulky

Cumbersome Weighty

Hard to use

will shift the paradigm in Enterprise UX.

E N T E R P R I S E S T A R T U P S

“Enterprise startups are the fireballs to ignite these changes.”

An enterprise start-up is a company that would create a new generation of easy to adopt, easy to roll out, and easy to use enterprise software, to help organisations get the most of their Big Data, from an analytical perspective,

and support adjustments to daily operations, fast.

- wired.com

Sheer ScaleConsider usability at 3 levels:

I N D I V I D U A L U S E R S

What happens as a person tries to operate a user interface. Is it easy or difficult to find things and make desired actions happen?

This level because it has the most direct impact on screen design.

Crucial because if individuals can't figure out how to work with your design, the larger levels are irrelevant.

G R O U P S O F U S E R S

Does the UI help or hinder group efforts?

Examples range from chat systems and social media to applications that support multi-user workflows, such as a company's hiring process.

T H E E N T E R P R I S E

How does the system impact the company over time, including issues in administration, installation, and maintenance.

Calculating ROIs on UX & usability projects: Decreased training and support costs, Decreased development time and costs,

Decreased maintenance costs

http://www.nngroup.com/articles/enterprise-usability/

The need for speed. Feedback-based development is turning mainstream for enterprise

companies, who demand faster rollouts, faster scalability, faster adoption, ease-of-use and in tune with fast-changing social,

technology and business trends.

P R O - T I P

http://www.wired.com/insights/2014/03/enterprise-ux-paradigm-shifts/

Questions?I T ’ S A W R A P !

design@doralinkelly.ninja

@doralinkelly

doralinkelly.ninja