UX Lessons from the Airport

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I got off the plane in Madrid, after a grueling 8-hour redeye flight featuring only winks of occasional sleep. With a 45 minute layover to my connection for Lisbon, Portugal and one of the longest terminals in the world waiting for me, I dreaded what was about to happen. As people peeled off the plane slowly, all I could think about was how in the hell I'd actually make my next flight. But I did. And, without knowing a lick of Spanish. Imagine my surprise when I showed up at my gate, on time, in a completely foreign airport - let alone country. My only thought: "How in the hell did I just do that?" In this talk, we'll find out how. We'll look at the UX secrets that airports use to make it possible for you to find your flight, the bathroom and the duty-free shop. The best part - these techniques aren't just for airports. You'll learn how to use the same tricks to make your product experience just as remarkable. You'll never look at flying - or your product - the same way again.

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