Using mappings, affordances, constraints and signifiers in ux

Using mappings, affordances,

constraints and signifiers in UX

Stefan Ivanov

MSc in Media Informatics

UX Design lecturer

CEO & Co-Founder

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Agenda

• Mappings

• Affordances

• Constraints

• Signifiers

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Warning

The following slides and examples depict situations

and object from every day life. They are not limited

to digital interfaces only, on the contrary, they are

applicable to every single thing out there!

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Mappings

“express the relation between a control and the

object it manipulates”

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Spatial mappings

“express a spatial relation”

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Spatial mappings

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Biological mappings

“express a biological relation”

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Cultural mappings

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Mappings

Voodoo doll principle

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Mappings

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Mercedes Benz seats

Mappings

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Affordances

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

“properties of objects to conduct their utilization through

physical appearance”

Affordances

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Affordances

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

bus stops

Affordances

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

school desks

Affordances

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Constraints

“intentional design restrictions, limiting the freedom

of usage of an object”

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Physical constraints

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

“the user is physically restricted to perform certain

actions”

Semantic constraints

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

“certain actions lack semantic meaning”

Logical constraints

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

“certain actions would disrupt the logical entirety of

an object”

Cultural constraints

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

“the usage is implied by an established

cultural norm”

Constraints

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Signifiers

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

“social indications that can be interpreted in a

meaningful way”

lamps

Signifiers

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

traffic jams

Signifiers

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Signifiers

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

Agenda

• Mappings

• Affordances

• Constraints

• Signifiers

Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

SQLSaturday #311 in October!

http://www.sqlsaturday.com/311/

jQuery Bulgaria, November

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Stefan Ivanov Using mappings, affordances, constraints and signifiers in UX

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