Turn That Frown Upside Down: Crafting a Successful Design From an Unfortunate Logo

HELLO.I’M ELLIOTTINTERACTIVE DESIGNER

TURN THAT FROWNUPSIDE DOWN.CRAFTING A SUCCESSFUL DESIGNFROM AN UNFORTUNATE LOGO

Scenario(LET’S GO ON A TRIP

TO THE LAND OF MAKE-BELIEVE).

This is the new

client logo. I’m so sorry.

See what you can do.

Thanks!!

I I

3 responses

1. Ask the Client for permission to modify the existing logo.

2. Dissect the logo and use selective elements as inspiration for the overall design.

3. Make it work.

1. Ask the Client for permission to modify the existing logo.

KEEP THECROWN

REFINE THELOGOTYPE

INTRODUCECOLOR

• symmetry + balance

• rich motifs + style

• colors

• overall feel

2. Dissect the logo and use selective elements as inspiration for the design

CURVES

COLORS

DIMENSION

TYPOGRAPHY

LIGHTING“FOUNTAIN”LITERAL

(AND COLOR BLOCKS)

REFLECTION

WATER

CROSS “T”

• colors

• curves

• lighting

• “fountain”

• water

3. Make it work

AWKWARDLOGOMARKHEIGHT NO

HORIZONTALOPTION

STUPIDSIMPLE

GOOD LOGOTYPE

• simple

• friendly

• curve

• color

• type

BEST OF LUCKOUT THERE.THANKS FOR LISTENING

Elliott Munozelliottmunoz@mac.comwww.elliottmunoz.comTwitter:@elliottmunoz

www.speakerrate.com/elliottmunoz