TrueSpirit case study

Kelly Redznak | General Assembly UXDI NY 2013

TrueSpirit is a new internet retailer for schools and parents who want a modern school uniform for school children. It offers updated uniform fashion including pants for girls and zip-up hoodies, provides a “must-haves” checklist from the school’s administrator for each school year, and recommends accessories allowed by the school’s dress code.

About the Product

The ChallengeThe challenge is to develop an ecommerce site for a private school checklist from school’s administrator. The site should be easy to navigate and prevent any ordering errors along the way.

Competitive Analysis

True Grits:

•Small boutique site•Need school code to enter site•Very limited and non-accommodating

Target, Lands End, Walmart:

•User flexibility•Lots of choices•Uniform categories are hard to find

Opportunities Identified:

•Find a happy medium of flexibly and choices•Add some restriction so the users feel confident purchasing the right product•Make the process easy and efficient

Personas

Overall Goals

CardSorting

Sketching

Feedback

Process

Explored different methods for finding patterns in how users would expect to find content and

generate an overall structure.

Design Iteration

Rough sketches of how the user will get from the sign in page to their specific school uniform homepage and exploring alternative experiences of signing with and without a school code. Also, explored the

layout of the product page and school uniform gallery and how the key goals fit in.

Prototype Testing Testing

•Header•Content Labeling•Separating the main site homepage from the school homepage

Prototype

https://projects.invisionapp.com/share/XELFGIU2#/screens