Trending topic for experience design(ers): Machine learning

#Machine learning

Peter J. Bogaards

Trending topic for experience design(ers)

iTED #3 - 23 januari 2015

Now watch this… https://www.youtube.com/watch?v=OXA4-5x31V0

“No artificial intelligence will ever replace a human designer,because design is largely about emotional intelligence.”

The old way

Artificial intelligenceThinking machinesIntelligent systemsUnderstanding knowledgeExpert systems

Marvin Minsky

Heuristically programmed ALgorithmic computer

2001: A Space OdysseyStanley Kubrick (1968)

The new way

Machine intelligenceNatural language processingImage recognitionDeep learning (neural networks)Feedback, learning and growing

Geoffrey Hinton

HerSpike Jonze (2013)

“(…) deep learning is when machine intelligence hits big data.”

A different paradigm

“Instead of trying to program computers to act intelligently - an approach that hadn’t worked because we don’t really know what intelligence is - Artificial Intelligence now embraced a statistical, brute force approach based on analyzing vast amounts of information with powerful computers and sophisticated algorithms.”

(Irving Wladawsky-Berger, Wall Street Journal)

“Who needs websites when you have Siri?”

Challenges for experience design

Design for openness (physical and digital)Give up controlLearn the new possibilitiesCreate personal, meaningful experiences across multiple ‘everything’Think heuristics and ethics

Naveen Rao (CEO Nervana Systems)“Deep Learning: Intelligence from Big Data” Stanford Graduate School of Business (Sep 2014)

https://www.youtube.com/watch?v=czLI3oLDe8M#t=1h15m36s

Thank youpeter.bogaards@informaat.com

@BogieZero