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What we do

We help bring great ideas to life by using Rich Internet Technologies in creative & innovative ways.

Creative Tech

Who we are

A collaborative team:• “best of breed” developers and

engineers selected for their contribution to the evolution of their technologies

• internationally recognized design team specializing in UX

Why we are different

• We use cross-functional self-managing team• We operate on a continuous flow basis• We respond to change and encourage it• We build quality software with integrity• We work transparently• We don’t lie to our clients

How we do it

We create the right environment for success

Agile Development

Every Morphic Group developer is Scrum Master Certified by Ken Schwaber

Co-Founder of the Scrum process

Examples

We build applications that:

Inform

TechnoratiDynamic Conversational Ad Units/ Design, DevelopmentHigh volume, quick turnaround SaaS objects

Conviva Pulse Web application/ Design, Development

Engage

Indy Racing League Race Control Web Application/ Design, Development

PrintNow Web to Print Application / Development

Entertain

Super Secret Online Virtual World / Development

Hell Fist Social Media Game / Design, Development

e-Commerce

BMW / MINI E-commerce shopping application / Development

Target In-store kiosk / Development

Search

RustyZipper Web application / Development

Image Searching – Color and pattern basedWeb application / Development

Case Study:Technorati

Enhanced banner ad engagement: 5 – 10 x longer with content = higher click through rates

20 x greater click through ratesAve 2%, max 9% (traditional 0.05 to 0.1%)

Distributed Community Engagement

Increased user engagement

The Morphic Group designs, develops and provides Conversational Ad Units for Technorati.

What is a Conversational Ad Unit

A customizable application that:• looks like a standard ad unit• brings conversation into the ad• contains one or two real time feeds• sources content from internal / external sources• uses flexible and universal source formats• is created in IAB compliant sizes

Feed Option 1Client Content Sources

Feed Option 2Search, Gather, Select, Publish

Feed Option 3Combine Internal and External

Links to Live Demo Ads

• Toyota: Formatted for multiple Tweets and feeds• http://www2.themorphicgroup.com/banners/toyota/Toyota4Runner.html

• AT&T: Formatted for Tweets and blog feeds• http://www2.themorphicgroup.com/banners/att/att_convo_300x600.html • http://www2.themorphicgroup.com/banners/att/att_convo_300x250.html

• Sony: Single-feed panel customized for blogs• http://www2.themorphicgroup.com/banners/sony/SonyReaderTouch.html • http://www2.themorphicgroup.com/banners/sony/SonyReaderPocket.html

Demo Ads

Case Study:IRL Race Control

8980 Peak Concurrent Users

37,000 Streams

+17,000 New/Unique IndyCar Nation sign ups

2009 Indianapolis 500 first launch:

The Morphic Group designed, developed and provided strategic solutions for IRL Race Control, creating IRL’s real-time video and telemetry web application.

“Huge day for Race Control!”Jarrod Krisiloff, Director of Multimedia Platforms I IMS Productions

IRL Race Control

Event driven web application allows for a fully configurable application.User can customize the application and then save/load settings.

IRL Race Control

User can view multiple real time video streams and telemetry. Telemetry includes: speed, RPM, steering wheel position, gear, leader board, track alerts,

throttle and brake.

IRL Race Control

“Compete Mode” allows users to compare two drivers during the race.

IRL Race Control

User can choose to view the main cam in “Full Screen Mode”

IRL Race Control

Exciting design, solid development and cutting edge cloud computing strategies brings IRL fans right into the drivers seat.

Case Study:Conviva Pulse

The Morphic Group designed, developed and provided strategic solutions for Conviva Pulse. Conviva’s real-time media control platform helps network administrators manage and deliver media online.

NBC Universal Selects Conviva’s Media Control Platform for Internet Broadcasting- SAN MATEO, Calif.—March 10, 2009—Conviva Eases the Complexity of Digital Video Distribution for NBC Universal,

“NBC leads the industry in online programming and Conviva is redefining the economics andthe user experience of live, linear and on-demand media online,” said Dr. Hui Zhang, CEO andco-founder, Conviva. “Both NBC and Conviva share a passion to transform online broadcastingfor global audiences by blending the quality and predictability that terrestrial TV offers with theinteractivity, ubiquity and metrics only available on the Internet.”

“Similar to an air traffic controller sensing multiple, simultaneous inputs and making criticaldecisions on the fly, the Conviva platform has the unique ability to provide an enterprise view ofall distribution resources a content owner may be using, including CDNs, cloud computing, andstandard servers, as well as end-user devices owned by the viewers. Conviva C3 enables livevideo synchronization within two seconds, offering granular intelligence across audience andnetworks never available before,” said Keith Zubchevich, vice president of market developmentand operations for Conviva. “Content owners now have the ability to achieve broadcast qualityonline with complete control, global reach and live, up-to-the-second insight on audience metricsand operational effectiveness.”

Conviva Pulse

A user can view and manage their entire network from one dashboard.

Conviva Pulse

There are custom tool tips that help a user interpret data.

Conviva Pulse

A user can save changes to create a new view for later reference.

Conviva Pulse

A user is allowed to select from a wide variety of views and filters.

Conviva Pulse

Simple, clean and effective UX and design helps bring real time clarity to complex networks

Leadership

Creative Leadership

Sam Roach is a multi-faceted creative and technical leader with experience and expertise in graphic and motion design, programming and application development, fine arts, and entrepreneurship. Sam worked as an award-winning art director at Beam Interactive before taking on the challenge of assembling and leading a team of some of the most sought-after Flash and Flex developers in the country at Schematic. Sam has worked as a director and developer with clients such as BMW, Puma, Fidelity and Condé Nast. Sam takes all of these experiences and the knowledge gained into his role as CEO and Creative Director of The Morphic Group.

Major Awards include:

• Communication Arts Advertising Annual 46 • NYC One Award Cannes • MIMIC Silver Anvil Award

• Cannes Cyberlions – Finalist • One Show Awards Merit • Cannes Cyberlions Silver

Ad KeeperBMW / MINI

CiscoConvivaDisney

GridNetworksHPIBM

Indy Racing LeagueKodak

MethodMimio

Mod Your BodPermission TV

Print NowSony

Super SecretTarget

TechnoratiToyotaVerizon