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Maria Giudice's Keynote at WebVisions Chicago (9.27.12)
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INNOVATION STARTS AT THE TOP
DEOTHE RISE
of the
@MGIUDICEMARIA GIUDICE #DEO
WHO ARE YOU?
WHAT DO YOU DO?
HUG IT OUT.
Treat people equally
Designer CEO
RAY ANDERSON
JACQUELINENOVOGRATZ
VALERIE CASEY RICHARD TEERLINK
JOHANNASIGUROARDOTTIR
YVONCHOUINARD
CHIP CONLEY EMILY PILLOTON BILL CLINTON
DEO –noun
1. a person who possesses hybrid skills of a strategic business executive and a creative, problem solving designer.
2. a person who puts the importance of design at the center of the company.
3. a person who is a catalyst for transformation and the agent of cultural change.
Jacqueline NovogratzAcumen Fund
Agents of change that disrupt the status quo
Complex problem-solvers and systems thinkers
Create relevant and meaningful experiences for people and communities
Embrace risk
Driven by curiosity, imagination and intuition
GSD
CREATIVITY IS #1!
\o/
Photo credit: Designers Fund
$879MILLION
\o/
$5.4BILLION
\o/
10%\o/
80%\o/
WTF!
WTF!1 in 4
WTF!75%
WTF!CREATIVE = STRONG/
Photo credit: Nick Bastian, Tempe, ArizonaPhoto credit: Al Jazeera EnglishPhoto credit: Al Jazeera EnglishPhoto credit: Beacon RadioPhoto credit: Beacon Radio
Photo credit: Stan Honda
Johanna SiguroardottirPrime Minister of Iceland
DEO toolkitHow to build the next generation of creative leaders
7
Design is an active verbChange your mindset about design and designers
Text1.
co-createparticipate
observe
facilitatelisten
communicate
ideate
reinvent
partner
negotiate
instigate
innovate
translate
Design = Change
Emily Pilloton
Project H
People not machines2.
Live in people’s shoes
Get your hands dirty
Put yourself in the center of the action
People not machines
People not machines
Live in people’s shoes
Get your hands dirty
Put yourself in the center of the action
People not machines
Live in people’s shoes
Get your hands dirty
Put yourself in the center of the action
Tony HsiehCEO, Zappos
WE not ME3.
Share the power
Everyone is a creative contributor
We not me
Share the power
Everyone is a creative contributor
We not me
The mission of the Clinton Global Initiative (CGI) is to turn ideas into action.
Established in 2005 by President Bill Clinton, CGI convenes a community of global leaders to forge solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media.
Champion creative cultureAnd have fun!
4.
Promote positive behavior
Encourage creative chaos
Make coming to work fun every day
Champion creative culture
Promote positive behavior
Encourage creative chaos
Make coming to work fun every day
Champion creative culture
Promote positive behavior
Encourage creative chaos
Make coming to work fun every day
Champion creative culture
Go wide5.
Go topless
Change your environment
Harness the social power of food
Go wide
Go topless
Change your environment
Harness the social power of food
Go wide
Go topless
Change your environment
Harness the social power of food
Go wide
Iterate and evolveBe open to change
6.
Solicit feedback continuously
Iterate and evolve
Lead by example7.
Steven Colbert
Chip Conleyformer CEO, Joie de Vivre
Be true to yourselfThe authentic you
1. Change your mindset
2. People not machines
3. WE not ME
4. Champion creative culture
5. Go wide
*
6. Iterate and evolve
7. Lead by example
Start right now
Lady Gaga
Thank You!
Contactmaria@hotstudio.com
twitter: @mgiudice
Stay in Touchfacebook: hotstudio
twitter: @hotstudio
@MGIUDICE #DEO
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