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To design professionally, information
designers should
Be able to think both innovativelyand systematically
Be as well informed as is necessary about the subject
area they are working in
Be knowledgeable aboutthe communicative
features of the componentsof visual messages
and their interrelationships
Know the relevant customs, conventions, standards, regulations
and their underlying theories
Be familiar with the technical requirements
of the communications media, specifically visual ones
Be familiar with humancommunication capabilities
with regard to perceiving, cognitive processing and responding to information using all senses
Be able to consider the possible benefits of the communicated information
to the users
Be knowledgeable about pictures and text creation,
static and animated, and information other than visual, for facilitating task related activities and the balance to
achieve optimal effects
Be able to design informationin a formal interesting and attractive
way to conjure attention highly adequate to the communicative
purpose of the message
Understand to make information and information systems interactive so that
adjustments governed by changing requirements can be made, to safeguard
the continuing use of the information
Be able to communicateeffectively in both their
mother tongue and English
Understand the capabilities of support sciences and be able to co-operate
with specialists to evaluate and improve the design of messages
with due regard of different cultural sensitivities of the users
Have a detailed knowledgeof the cost factors relating
to the various design stagesand their implementation
Render their servicesin a format that corresponds
both with the value they represent to the clients and the conventions
required by them
Behave in a responsiblemanner with regard to
the needs of the target usersand society as a whole
Icons colouring and infographic created by Anna Nicoli (www.annanicoli.portfoliobox.me). All rights reserved.Icons source: Iconfinder.com (Feather by Cole Bemis). Numbers 6 and 10 have been modified.
Text source: International Institute for Information Design - IIID (www.iiid.net/Qualities.aspx). Numbers 8 and 10 have been slightly shortened for design pruposes.
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