The Design Sprint: A Fast Start to Creating Digital Products People Want

@freshtilledsoil@iamctodd@tracedwax#designsprint

How do you know the product you want to make is the “right” product?

MAKE THINGS PEOPLE WANT

MAKE PEOPLE WANT

THINGS>

design

some history

https://github.com/thoughtbot/design-sprint

NAMESdesignsprint

designspike

productdiscovery

discoverysession

deepdive

discoverysprint

!

Understand Diverge Converge Build Test

Source: gv.com; thoughtbot.com; smashngmagazine.com

Empathize Define Prototype TestIdeate

Discovery Interpretation Experimentation EvolutionIdeation

Define Understand Build TestIdeate

Understand Diverge Prototype ValidateDecide

2013

Unpack Sketch Prototype TestDecide

2015

Understand Diverge Build TestConverge

Empathize Define Prototype TestIdeate

Phase 1 Understand

Phase 2 Diverge

Phase 3 Converge

Phase 4 Build

Phase 5 Test

Get the Background Gear Up Scrutinize Your Work Build Prototype Test Interviews

Get Inspired Generate Solutions Team Sketching Structure Interviews Daily Retrospective

Define the Problem Daily Retrospective Prototype Sketch Daily Retrospective Project Wrap-up

Know the User Daily Retrospective Finish Prototype

Daily Retrospective

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a design sprint can help yougain speed and focusalign a diverse team

follow a well-defined processstart in a clear direction

but does not help whenthe product is well-defined

significant research is neededthe business opportunity isn’t clear

the scope is too broadyou won’t break up with your idea

prepareGet ReadyWhy a Sprint?Goals & ObjectivesInputs (Research, etc)RolesScope & LengthLogisticsSupplies

understand

Get the BackgroundIntroductionsRules of the Design SprintIntroduce the Idea Parking LotReview AgendaPitch PracticeReview Research and Past Work

Get InspiredGoals & Anti-goalsExisting Product, Competitors, and Substitutes Facts and Assumptions

Define the ProblemProblem StatementChallenge Map(s)

Know the UserWho / DoPersonasUser Journey Map

Wrap-upDaily Retrospective

set ground rules

the idea parking lot

facts, assumptions, questions

assumptions questionsfacts

what’s an assumption?

questions

what are you solving for?really

reframe it

Too BroadHMW redesign dessert?

Just RightHMW redesign ice-cream

to be more portable?

Too NarrowHMW design a cone for ice

cream that won’t drip?

speak with users for empathy

divergeGear UpReview Agenda and RulesPitch PracticeBackground Phase RecapJob-Stories

Generate SolutionsMind Map8-Ups (aka Crazy Eights)Storyboard Silent critique Group critiqueSuper vote

Wrap-upDaily Retrospective

When ___SITUATION___ happens, I want/need __MOTIVATION__ so that I can __OUTCOME__.

six-up: six different ideas in 5 minutes

storyboard

convergeGet StartedDescribe Converge Pitch Practice (yes, again!)

Scrutinize Your WorkRecap Background$100 Test Assumptions TableIdentify Alternative

Wireframe PrototypeTeam Sketching - IRitual Dissent Team Sketching – IIFinal Sketch

Wrap-upDaily Retrospective

dot votevenn diagram

2x2 matrix

assumptions table$100 test

team wireframes

ritual dissent

buildPrototypeRefine ScreensBuild it!

Confirm InterviewsDefine Pre-roll questionsDefine TasksDefine post-roll questionsConfirm Interviews

Wrap-upDaily Retrospective

make. test.

learn.

prototype

56

Lo

Hi

Interactive

Fide

lity

Hi

test!

Interviews#1#2#3#4#5#6

Wrap-upDaily RetrospectiveSprint Retrospective

58

what .. worked?..was validated?

what’s next?

!

Understand Diverge Converge Build Test

}}} DESIGN SPRINT JUMP START

AGILE SCRUM

Define

Understand

Build

Test

Ideate

WEEK 1Refine

Build

Test

WEEK 2Refine

Build

Test

WEEK 3Refine

Build

Test

WEEK 4

Life is too short to build something nobody wants

“-Ash Maurya

@freshtilledsoil@iamctodd@tracedwax#designsprint