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The design secrets behind Slack’s amazing success
#Utwebinar @UserTesting
Tina Chen
!
Design Lead, Slack
UserTesting’s on demand customer insights platform enables companies
to create powerful products and exceptional customer experiences.
#UTwebinar
We Partner With Thousands Of Customers
#UTwebinar
Across All Platforms, At All Stages Of Development
Watchcustomersinteractwith:
DESKTOP SMARTPHONE TABLET
WEBSITES APPS&PROGRAMS
PROTOTYPES&WIREFRAMES
SURVEYS PHYSICALPRODUCTS
Anywhere people interact with your brand:
ATHOME ATASTORE ONTHEGO
On any pla6orm or device:
#UTwebinar
Traditional Testing
2 to 3 Weeks 2 to 3 Weeks 1 Week !
Results In Hours, Not Weeks. Save Time. Save Money.
Plan & Recruit Run Study Analyze Data &
Write Report
1 Day 1 Day
Analyze Data
& Iterate
Plan, Recruit & Run Study Within Sprint
2 Days
4-7 Weeks
#UTwebinar
Agenda
• Welcome
• Product Process at Slack
• Design Process at Slack
• Building Message Buttons
• Q&A
Adam Rector Webinar Manager, UserTesting
@iamadamrector
Tina Chen Design Lead, Slack
@meowr
#UTwebinar
8! !
Tina Chen Design Lead, Slack
!
#UTwebinar
Tina Chen manages the platform design team at Slack. She studied Symbolic Systems at Stanford and went on to become a Senior UX Designer at Google. She then joined Medium as a Product Designer before coming onboard at Slack as a Design Lead. Tina is a full-spectrum designer, covering everything from product strategy, interaction design, prototyping, to branding and visuals. She is deeply interested in understanding people's perspectives and motivations and designing the best products and experiences for them.
@meowr
Tina Chen Design at Slack
About me
Product Process at Slack
Small Team
Growing Team
Product Workshop
Product Workshop
Design Workshop
Launch Review
Product Workshop
Design Workshop
Design Process at Slack
Discover and Scope
Iterate and Prototype
Discover and Scope
Build, Refine, and Launch
Iterate and Prototype
Discover and Scope
Consider all platforms Prototype and use internally Build in craftsmanship best practices
Things we’ve learned
Pair designers on teams 1:1 and team studio time Weekly design critiques Slack: discussion, sharing, standup
Design Collaboration
User empathy Voice and brand Doing the right thing for users Craftsmanship
Building a product users love
Building Message Buttons
What work could happen in Slack? What could the user experience be? What should we build first?
Discover and Scope
Refreshing attachments Main workflows Building blocks <-> apps
Iterate and Prototype
Internal testing Working with launch partners Best practices and guidelines
Build, Refine, and Launch
@meowr Thanks.
Questions & Answers
!Q A
#UTwebinar
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