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Presented by Maggie Hall at the Blackbaud Conference for Nonprofits in 2011.
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11/17/2011 Footer 1
Storytelling In Web Design
PRESENTED BY MAGGIE HALL
11/17/2011 Footer 2
Storytelling In Web Design
PRESENTED BY MAGGIE HALL
11/17/2011 Footer 3
Storytelling In Web Design
PRESENTED BY MAGGIE HALL
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Story is
Paramount
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Storytelling In Web Design
PRESENTED BY MAGGIE HALL
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Why Are Stories Effective?
How Do I Create My Own?
Inspire Me!
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Memorable Structure
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Sustainable
Brands
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How Do I
Design My
Own Story
Bank?
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Characters
Plot
Narrative Point of
View
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Who You Are
& What You
Do
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Plot
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The Anatomy
of Great
Nonprofit
Stories
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"Try to appeal to a person's higher self," suggests Klein, who publishes the Grassroots
Fundraising Journal. It's part of what psychologist Abraham Maslow called self-
actualization: People express themselves most fully when contributing to something
bigger than themselves.Storytelling
101
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"Try to appeal to a person's higher self," suggests Klein, who publishes the Grassroots
Fundraising Journal. It's part of what psychologist Abraham Maslow called self-
actualization: People express themselves most fully when contributing to something
bigger than themselves.Storytelling
101
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Narrative
Point of View
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Get Creative!
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120 characters or less, please.
STORY IS PARAMOUNT.
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