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STARTUP IMAGE
3 WAYS TO GROWHOW YOUR STARTUP
IS PERCEIVED
Μ
13:00
AT ΤΗΕ
presented by
Co Founder - Creative DirectorSpiros Drakatos
Girl, we CANget much
higher!
DESIGN FOR THE WEB
your startup’simage!
HACKLet’s
communication is a game
words are a tool in this
game and HACKis just a catchy word!
get somebody’sattention
The true goal is to
suppose you got it
what would you dowith it?
the course of everything!
perception
evaluation
adoption
re-evaluation
retention
Perception1
There are ways to influence the way people perceive your brand.
always payattention to detail
design that conveys the messagemessage that conveys the value
Your image representsthe value you providenot the size of your company
your BRANDis not about what you say
THEYit's about what
say!
So how can youmake them notice you?
you have to STAND OUT from the crowd!
how?
By playing aroundwith people’sperceptions!
We never got outof high school!
looks & characters
people still judgeand categorize us by our
bigger brands& multinationals(popular kids)set the trends
BUT...This slide is for those who were getting bored!
to get attention
lieyou don’t need to
truthinfact as a startup your
is your biggest asset
people love aDavid vs Goliathstory
yes, you are this guy!
Evaluation2
what areyour mostimportant
?touchpoints
Logo
Website
Social Activity
people will evaluateyour touchpoints before giving you any money
how?
people arestrangewhenit comes to aesthetics
They goand buythis...
... and in the next moment theybuy somethinglike this...
toimportantthis is why it is
know your audience!
is always good!
also
self-awereness
how youthink yourstartuplooks
how peoplethink yourstartuplooks
Adoption3
what is ?UX
UX is the affairyour customersare having withyour brand!
it may be HOT!
or not so much...
That affair doesn’tstart when theybuy into your brand.
it starts from the timethey come accross your
first touchpoint
From then on,they embark on ajourney...
And they evaluatethat journeyevery step of the way...
Commonmisconception
UX & UIare parts of the same fruit
helps users decideif they will adoptand retain
UX is Emotional
helps users interactwith their adoptedproduct / service
UI is Technical
UXdone wrong!
UXdone wrong!
the “build it andthey will come” misconception
Unless you havemade a majorbreakthroughno one really caresabout your product...
(yet!)
STRATEGIC THINKING
A B C D
CREATIVE THINKING
V
D
Q
Z
be creative!
theory is goodaction is better!
Case Studies
So where do you gofrom here?
Here’s somenice advice...
some wise scholarshared on facebook!
BUT...Still bored?No worries, it’s ending soon!
Know your audience & know the value you offer them!
Yeah!No more buts!
ΜDESIGN FOR THE WEB
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