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It's no more the question to go mobile or web. You need to integrate the geo & real-time aspect in your strategy.
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mobile monday - 7dec Raphaël Briner CEO HyperWeek
Good time to..create new apps for new services
web versus mobile ?
• A bit more complicated...
whatʼs your focus ?social mobile real-time local
social mobile real-time local
social mobile real-time local
social mobile real-time local
social mobile real-time local
social mobile real-time local
whatʼs your focus ?past present future unknown
whatʼs your focus ?last years last days last hours last minutes
real-time versus archive
long time ago
Itʼs always about...
streams
Itʼs more than ever about...
profile
group
Notifications
profile
group
A world of activitiesNew standards are coming to give you more reach, more partners, more users, more compatible devices. Have a look to activitystrea.ms
an extension to the Atom feed format to express what people are doing around web
The Activity Streams format has already been adopted by Facebook, MySpace, Windows Live, Opera, and many others.
Draft specs: Activities in Atom; Activity Schema; Atom Media.
The Cliqset FeedProxy converts 70 typical RSS and Atom feeds from popular social networks to support the Activity Streams format.
An initiative from the Diso Project. Background.
Changes• The microblogging changes
the way people share links and updates
• The stream condenses everything in order to increase efficiency: pictures, headlines, comments, favs. Every thing is condensed
• Good news: mobile world likes it
smart CSS ?
actual css size on techmeme.com
automated reduction with mobile safari on techmeme.com
new techmeme.com/m/
Changes• Push notifications create new functions
• Push is applied now to...
social real-time local
GOOG +4% proximity«grab milk pleaz»
messages push robots notif. push geonotif. push
Meta-datas for ever
From structured data to unstructured data, human & machines have to play together
From automation to manual control, both contribute to the necessary added value
R&D project in parternship with Salsadev: a dream ?
+
• more on my activity...
wrong date
Only publishers can sort
archives and give the right
date
what would you do for ...
notrehistoire.ch on a smart phone ?
as active member, “chat” conversations
social real-time local
social real-time local
social real-time local
as viewers, with my family > private group
as viewer, walking in the Alps > context
push
Choose ...
and...
make it simple
@raphaelbrinerRaphaël Brinerraphael@hyperweek.com+41 76 581 67 21www.hyperweek.com
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