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The objective of the Allen Solly's campaign was to launch never-before-seen shades in a collection to celebrate colour
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Allen Solly Colour Lab Season LookBook
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campaign summary
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campaign objective
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campaign approach
The launch of the collection was divided into two phases:
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campaign execution
Phase 1 – Colour Lab Season LookBook
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campaign execution > phase 1
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campaign execution > phase 1
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campaign execution > phase 1
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campaign execution > phase 1
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campaign execution > phase 1
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campaign execution > phase 1
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campaign execution
Phase 2 – The launch of Colour Lab on social media
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results
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results
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