Smart Marketing - EduWeb 2015, Chicago

jasonondesign.coma

jasonondesign.coma

GETTING

SHIT DONEDeliverables, Timelines, and Predicting the Future!

jasonondesign.coma

WHY YOUR PROJECTSUCKS

Lack of Commitment

Wrong Team (Insecurity)

Bad Process

Fear

BRANDINGDESIGNUSABILITYTECHNOLOGY

BRANDINGDESIGNUSABILITYTECHNOLOGY

jasonondesign.coma

SPREAD THE WORDMY DREAM

jasonondesign.coma

I lovemy job.

jasonondesign.coma

I love chaos.

I do all the work

jasonondesign.coma

THREE ACTIONABLE IMPROVEMENTSMY GOAL

jasonondesign.coma

ENOUGH ABOUT MEABOUT YOU

jasonondesign.coma

WHO DO YOUREPRESENT?

Campus Web Team

High Traffic Page

Department

Vendor

jasonondesign.coma

YOURSUPERPOWER?

Leadership

Logistics

Communication

Programming

Design

Other

jasonondesign.coma

FAVORITE THINGS?

Most fun?

Most successful?

jasonondesign.coma

MIGHT HAVE MISSED

jasonondesign.coma

Recap meetings

MIGHT HAVE MISSED

jasonondesign.coma

Recap meetingsEndless design revisions

MIGHT HAVE MISSED

jasonondesign.coma

Recap meetingsEndless design revisionsStaff changes

MIGHT HAVE MISSED

jasonondesign.coma

Recap meetingsEndless design revisionsStaff changesChange orders

MIGHT HAVE MISSED

jasonondesign.coma

Recap meetingsEndless design revisionsStaff changesChange ordersRemoving features to go live

MIGHT HAVE MISSED

jasonondesign.coma

Recap meetingsEndless design revisionsStaff changesChange ordersRemoving features to go live60 page specs w/o critical info

MIGHT HAVE MISSED

jasonondesign.coma

WE STOP WASTING TIME?WHAT IF...

jasonondesign.coma

jasonondesign.comadream. build. launch.

100homes

1week

1998 HoustonHome Builders Blitz

jasonondesign.coma

SO WHY WOULD A WEB PROJECT TAKE 6-12

MONTHS?

jasonondesign.coma

Visual Design &Written Voice

Programming

Monitor & Improve

SetupCommunication

Sign-off

Setup

Communication

Go Live

Design Revisions

Cut Out Waste

jasonondesign.coma

Visual Design &Written Voice

Programming

Monitor & Improve

SetupCommunication

Sign-off

Setup

Communication

Go Live

Design Revisions

Value Ad

Cut Out Waste

jasonondesign.coma

Visual Design &Written Voice

Programming

Monitor & Improve

Design Revisions

Value Ad

Cut Out Waste

jasonondesign.coma

WHAT IF...No recap meetings

Go live in a week, before the needs change

It was ok to not know the details before a project starts

jasonondesign.coma

Picture!

pho

to: Jim

Gra

dy

cre

ative

co

mm

ons

jasonondesign.coma

“Change is never painful. The resistance to change is.”

Buddha

pho

to: E

dw

ard

Dalm

uld

er

cre

ative

co

mm

ons

jasonondesign.coma

WHAT DOES IT LOOK LIKE?ENOUGH CONTEXT

jasonondesign.coma

jasonondesign.coma

jasonondesign.coma

5 DAYS ofDISCOVERY & DESIGN

jasonondesign.coma

5 DAYS ofDISCOVERY & DESIGN

Direction, Research, and Testing

jasonondesign.coma

5 DAYS ofDISCOVERY & DESIGN

Direction, Research, and Testing

Design w/Multiple Rounds of Revisions

jasonondesign.coma

5 DAYS ofDISCOVERY & DESIGN

Direction, Research, and Testing

Design w/Multiple Rounds of Revisions

Sign-off (12 person committee)

jasonondesign.coma

5 DAYS ofDISCOVERY & DESIGN

Direction, Research, and Testing

Design w/Multiple Rounds of Revisions

Sign-off (12 person committee)

On-site photo-shoot

jasonondesign.coma

5 DAYS ofDISCOVERY & DESIGN

Direction, Research, and Testing

Design w/Multiple Rounds of Revisions

Sign-off (12 person committee)

On-site photo-shoot

Improved logo treatment BONUS

jasonondesign.coma

5 DAYS ofDEVELOPMENT

jasonondesign.coma

5 DAYS ofDEVELOPMENT

Templates programmed

jasonondesign.coma

5 DAYS ofDEVELOPMENT

Templates programmed

Key features built (e.g. events, slideshow)

jasonondesign.coma

5 DAYS ofDEVELOPMENT

Templates programmed

Key features built (e.g. events, slideshow)

Course catalog built SURPRISE

jasonondesign.coma

5 DAYS ofCONTENT

jasonondesign.coma

5 DAYS ofCONTENT

15 content editors trained

jasonondesign.coma

5 DAYS ofCONTENT

15 content editors trained

Top 100 pages added

jasonondesign.coma

5 DAYS ofCONTENT

15 content editors trained

Top 100 pages added

Sign-off on Navigation as 80% final

jasonondesign.coma

5 DAYS ofCONTENT

15 content editors trained

Top 100 pages added

Sign-off on Navigation as 80% final

Breakout sessions for 3 key departments

jasonondesign.coma

5 DAYS ofCONTENT

15 content editors trained

Top 100 pages added

Sign-off on Navigation as 80% final

Breakout sessions for 3 key departments

Workflow updated BONUS

jasonondesign.coma

500 PAGES25 CONTENT EDITORS

NO POLITICS

1 MONTH

jasonondesign.coma

PLANING, PROCESS, PEOPLE.HOW IS THIS POSSIBLE?

jasonondesign.coma

PROJECT MANAGEMENTPLANNING & PROCESS

jasonondesign.coma

MODELTIMELINE

jasonondesign.coma

MODELTIMELINE

jasonondesign.coma

MODELTIMELINE

jasonondesign.coma

PROJECTMANAGER

jasonondesign.coma

PROJECTMANAGER

Same work. Less time.

jasonondesign.coma

PROJECTMANAGER

Same work. Less time.

In control.

jasonondesign.coma

PROJECTMANAGER

Same work. Less time.

In control.

Assertive. Requires commitment.

jasonondesign.coma

PROJECTMANAGER

Same work. Less time.

In control.

Assertive. Requires commitment.

Flexible.

jasonondesign.coma

PLANNINGAND PROCESS

jasonondesign.coma

PLANNINGAND PROCESS

Roadmap (constant assessment)

jasonondesign.coma

PLANNINGAND PROCESS

Roadmap (constant assessment)

Roles (internal & external)

jasonondesign.coma

jasonondesign.coma

jasonondesign.coma

jasonondesign.coma

PROJECT MANAGEMENTREMOVING WASTE

jasonondesign.coma

REMEMBERWE FAIL BECAUSE OF

Ego/Fear Bad Process

jasonondesign.coma

REMEMBERWE FAIL BECAUSE OF

Ego/Fear

Unknown

Bad Process

jasonondesign.coma

REMEMBERWE FAIL BECAUSE OF

Ego/Fear

UnknownableUnknown

Bad Process

jasonondesign.coma

REMEMBERWE FAIL BECAUSE OF

Get Training

Get an Expert

Best Practices

Ego/Fear

UnknownableUnknown

Bad Process

jasonondesign.coma

REMEMBERWE FAIL BECAUSE OF

Get Training

Get an Expert

Best Practices

Ego/Fear

Test

Fail

Improve

UnknownableUnknown

Bad Process

jasonondesign.coma

RIGHT TIME.RIGHT PEOPLE

jasonondesign.coma

CREATIVETEAM

jasonondesign.coma

CREATIVETEAM

Flexible

jasonondesign.coma

CREATIVETEAM

Flexible

Confident

jasonondesign.coma

CREATIVETEAM

Flexible

Confident

Expert Designer/Writer

jasonondesign.coma

CREATIVETEAM

Flexible

Confident

Expert Designer/Writer

Creativity on Demand

jasonondesign.coma

DEVELOPMENTTEAM

jasonondesign.coma

DEVELOPMENTTEAM

Flexible.

jasonondesign.coma

DEVELOPMENTTEAM

Flexible.

Enjoys helping.

jasonondesign.coma

DEVELOPMENTTEAM

Flexible.

Enjoys helping.

Prefers simple solutions.

jasonondesign.coma

DEVELOPMENTTEAM

Flexible.

Enjoys helping.

Prefers simple solutions.

Expert at tools used.

jasonondesign.coma

DEVELOPMENTTEAM

Flexible.

Enjoys helping.

Prefers simple solutions.

Expert at tools used.

Uses plugins/modules to get to 80% fast.

jasonondesign.coma

So, is everyone an

expert?

jasonondesign.coma

BUT...YES!

jasonondesign.coma

EXPERTSASK QUESTIONS.

A sales people have answers.

jasonondesign.coma

Do details and icons help conversions?

Which Test Won?

jasonondesign.coma

No details = 11% more conversions.

Which Test Won?

jasonondesign.comaWhich Test Won?

Which is more effective?

jasonondesign.comaWhich Test Won?

40% increase in “add to cart” clicks

jasonondesign.coma

Do images or text convert better in email?

Which Test Won?

jasonondesign.coma

Do images or text convert better in email?

No Images+200% click-throughs+ 300% revenue no icons

Which Test Won?

jasonondesign.coma

EXPERTSASK QUESTIONS.

A sales people have answers.

jasonondesign.coma

SMART PEOPLE. FOCUSED.

YOU’RE SURROUNDED BY EXPERTS

jasonondesign.coma

ON CAMPUSEXPERTS

jasonondesign.coma

ON CAMPUSEXPERTS

Stakeholders

jasonondesign.coma

ON CAMPUSEXPERTS

Stakeholders

Core web team

jasonondesign.coma

ON CAMPUSEXPERTS

Stakeholders

Core web team

Perspective Liability to asset!

jasonondesign.coma

ON CAMPUSEXPERTS

Stakeholders

Core web team

Perspective Liability to asset!

Content team

jasonondesign.coma

ON CAMPUSEXPERTS

Stakeholders

Core web team

Perspective Liability to asset!

Content team

Design team

jasonondesign.coma

IT’S NOT RUSHINGIT’S HAVING A PLAN & NOT WASTING TIME.

Setup CommunicationSign-off

SetupCommunication

Go Live

jasonondesign.coma

REALISTIC EXPECTATIONSWHAT’S POSSIBLE

jasonondesign.coma

ONE MONTH

jasonondesign.coma

One Month

‣ Full Website Redesign & Rebrand

‣ On-site Photo Shoot in NYC

‣ Client team trained on CMS

‣ Client team deployed 100 pages

RECRUITMENT

ONE MONTH

jasonondesign.coma

In 2.5 months, inquiries doubled.

In 6 months,a 4-fold increase.

RECRUITMENT

ONE MONTH

jasonondesign.coma

RECRUITMENT

ONE MONTH

Time Investment

‣ 11 gravity switch team members

‣ 1 core client member (40h)

‣ 3 client contributors (<20h each)

‣ 12 client perspective (<2h each)

jasonondesign.coma

IN 2 WEEKS4 Gravity Switch team members

4 Core client members (<10h each)

1 Super involved board

1 Writer (20h)

jasonondesign.coma

IN 1 WEEK2 Gravity Switch team members

2 Core client members (<10h each)

1 Writer (<15h)

jasonondesign.coma

IT’S FUN AGAIN!HELL YES!

jasonondesign.coma

SOUNDS GOOD BUT...GETTING STARTED

jasonondesign.coma

RISKS?WHAT ARE YOU AFRAID OF?

jasonondesign.coma

jasonondesign.coma

TOYOTAStart small

Have a flexible plan

Share your success

Repeat

jasonondesign.coma

HELP A COLLEGE DO IT RIGHTMY DREAM

jasonondesign.coma

WHAT DOES THAT LOOK LIKEENOUGH CONTEXT

jasonondesign.coma

THREE QUESTIONS

jasonondesign.coma

THREE QUESTIONS

What’s the worst that could happen?

jasonondesign.coma

THREE QUESTIONS

What’s the worst that could happen?

Where’s our biggest win?

jasonondesign.coma

THREE QUESTIONS

What’s the worst that could happen?

Where’s our biggest win?

Who’s first?

jasonondesign.coma

SPEAKING OF

QUESTIONS

jasonondesign.coma

SEE YOU AT DRUPALCON BARCELONATHANK YOU