SKRdesign KISS Branding Case Study

KISS Branding

Keeping It Simple, Stupid

KISS Branding

Can you guess the brand?

Not all that easy, was it?

What makes us really remember a company?

Humans are complex by design, but we are really simple creatures

when it comes to what we like and don’t like.

Playing upon 4 emotions consumers can identify products from afar without reading a single word.

Is there a brand that surprises us and makes us desire it, want it and connect with it?

YES. There is one global brand that is so simple,

and is considered by many to be greatest brand ever.

Surprised?

Almost everyone on the planet recognizes the Olympic icon.

It needs no translation. It’s global and timeless.

The surprise is the world’s athletes, spectators, nations, and it’s advertisers

desire it, want to be around it and connect with it on many levels.

It is the essence of genius to make use of the simplest ideas. Charles Peguy

So...A regional credit union was in desperate need

of a brand update to attract new members and set them apart from traditional banks.

SKRdesign started with the simplest, most recognizable icon in financing

that everyone knows.

Ben Franklin said “A penny saved is a penny earned”.

We see value in every member, and in every penny.

At Sun Center Federal Credit Union, you’ll never feel like just another account number in a financial institution’s database. We appreciate our members as contributors not just to our credit union, but to our community. In keeping with this respect for our members,

we go to great lengths to give their money everyopportunity to grow. It only takes $5 to open a

savings account (500 pennies) and $25 for a checking account (2,500 pennies) at SCFCU —then you’ll

have access to all kinds of financial services like online banking and free ATMs.

Most importantly, all our earnings go back to our membersin the form of competitive (and often, the absolute lowest!) rateson loans, great savings rates, and much more. If you live, work, attend school or worship in Lorain County, you are eligible to be a member at Sun Center Federal Credit Union. Come on in and let’s talk. We have a lot to offer you,and you have a lot to offer us.

Savings & Checking Auto Loans Construction Loans Mortgage Loans

LaGrange • Oberlin • North Ridgeville • Wellington • South Amherst

We see value in every member, and in every penny.

At Sun Center Federal Credit Union, you’ll never feel like just another account number in a financial institution’s database. We appreciate our members as contributors not just to our credit union, but to our community. In keeping with this respect for our members,

we go to great lengths to give their money everyopportunity to grow. It only takes $5 to open a

savings account (500 pennies) and $25 for a checking account (2,500 pennies) at SCFCU —then you’ll

have access to all kinds of financial services like online banking and free ATMs.

Most importantly, all our earnings go back to our membersin the form of competitive (and often, the absolute lowest!) rateson loans, great savings rates, and much more. If you live, work, attend school or worship in Lorain County, you are eligible to be a member at Sun Center Federal Credit Union. Come on in and let’s talk. We have a lot to offer you,and you have a lot to offer us.

Savings & Checking Auto Loans Construction Loans Mortgage Loans

LaGrange • Oberlin • North Ridgeville • Wellington • South Amherst

In a time where customers are leery of financial institutions, a new tag line and corporate ad was created by SKRdesign

to show this credit union was different.

All their credit union members have a voice, no matter how much money in their account.

With SKRdesign, you’ll be talking with a partnership of free-lance communications professionals excelling in design and production of collateral, advertising, sales promotion and Web design

for business-to-business, retail and consumer companies. Whether It is just art direction needed or a custom creative team,

SKRdesign will make sure your project reaches its goal without the load of a full-service agency and the higher cost that comes with it.

We bring your ideas into reality with:

Corporate Communications – Corporate ID and branding, internal and investor publications

Sales Support Collateral – Printed and digital brochures, direct mail and sell sheets

Trade and Consumer Advertising – Individual ads through comprehensive campaigns

Sales Promotion – Store and event promotions to contests and sweepstakes

Website Design – Initial or revised corporate sites, promotional landing pages

With SKRdesign, you’ll be talking with a partnership of free-lance communications professionals excelling in design and production of collateral, advertising, sales promotion and Web design

for business-to-business, retail and consumer companies. Whether It is just art direction needed or a custom creative team,

SKRdesign will make sure your project reaches its goal without the load of a full-service agency and the higher cost that comes with it.

We bring your ideas into reality with:

Corporate Communications – Corporate ID and branding, internal and investor publications

Sales Support Collateral – Printed and digital brochures, direct mail and sell sheets

Trade and Consumer Advertising – Individual ads through comprehensive campaigns

Sales Promotion – Store and event promotions to contests and sweepstakes

Website Design – Initial or revised corporate sites, promotional landing pages

Let’s start talking to see how we can KISS your Brand.

Contact Susan Rahn at 216.262.2917 or at susan@SKRdesign.net

SKRdesign.net

With SKRdesign, you’ll be talking with a partnership of free-lance communications professionals excelling in design and production of collateral, advertising, sales promotion and Web design

for business-to-business, retail and consumer companies. Whether It is just art direction needed or a custom creative team,

SKRdesign will make sure your project reaches its goal without the load of a full-service agency and the higher cost that comes with it.

We bring your ideas into reality with:

Corporate Communications – Corporate ID and branding, internal and investor publications

Sales Support Collateral – Printed and digital brochures, catalogs, sell sheets and direct mail

Trade and Consumer Advertising – Individual ads through comprehensive campaigns

Sales Promotion – Store and event promotions to contests and sweepstakes

Website Design – Initial or revised corporate sites, promotional landing pages

Let’s start talking to see how we can KISS your Brand.

Contact Susan Rahn at 216.262.2917 or at sue1027studio@gmail.com

www.coroflot.com/SKRdesign