Search Engine Optimization - The Essentials to Boosting Your Search Engine Ranking

Search Engine OptimizationThe Essentials to Boosting Your Search Engine Ranking

Robin Kelly@RobinKelly

The University of Texas at Tyler

Search Engine Optimization

We will cover:• UT Tyler SEO.• SEO Myths and Good Practices.• Landing Pages.• Using Google Analytics to Your Advantage.• Google Webmaster Tools.• Your Local Search.• Metadata.• Writing Good Content.• Using OU Campus.

How are we Doing it?

Why SEO?

SEO MythsLet’s Bust These Myths

SEO MythsLet’s Bust These Myths

Travel Back in TimeUse Your Analytics to Your Advantage

Organic SearchAnalytics

Landing PagesAre Your Pages Working in the Search Engines?

Keyword ReportUsing the Keyword Report

Google Webmaster ToolsMaking Improvements

Navigate to:Search Appearance

HTML Improvements

Google Webmaster ToolsMaking Improvements

Local SearchDon’t Forget!

In December, we used the report to edit our search to include keyword terms such as:* grades * transcripts * final grades *qualtrics * academic probation

Local Search

StructureBuilding SEO Friendly URLs

Site StructureGood Practices lead to GREAT SEO.

SEO on Your Pages<Meta Tags>

Is Metadata still important to SEO?

SEO on your Pages<Meta Description>

SEO on your Pages<Meta Title>

SEO on your PagesPage Content

Put your research to work!

SEO on Your Pages

Avoid 404 Errors

OR

OR

Using OU CampusUser Training

Creating a New Page

Using OU Campus

Portion of our “create new page” instructions in our OU Campus Online Training.

Using OU CampusTraining Users

Best PracticesPractice Makes Perfect

Best PracticesPractice Makes Perfect

QUESTIONS

Robin Kellyrkelly@uttyler.edu

@RobinKelly

The University of Texas at Tyler

Search Engine OptimizationThe Essentials to Boosting Your Search Engine Ranking

QUESTIONS

Robin Kelly

rkelly@uttyler.edu

The University of Texas at Tyler