View
294
Download
1
Category
Preview:
DESCRIPTION
A presentation at CII-NID Design Summit 2013, Delhi, India
Citation preview
Risky Design Innovation: Defining The Roles of Design For the Future
Sooshin Choi
College for Creative Studies Provost and Vice President Professor of Design
Vice President of Education, IDSA
© Sooshin Choi, 2013
design brings innovation for the future.
© Sooshin Choi, 2013
1. design
and ends with making others see
begins with seeing (what others can’t)
© Sooshin Choi, 2013
my concern: we have many thinkers now.
but not enough seers and doers.
© Sooshin Choi, 2013
a new design process:
1: invisibles 2: visibles 3: tangibles 4: deliverables
© Sooshin Choi, 2013
2. innovation
and ends with filling the blank
begins with giving up the most needed
© Sooshin Choi, 2013
Electric Fan, GE Air Multiplier, Dyson
© Sooshin Choi, 2013
Horse Carriage Motor Carriage, Daimler (1886)
© Sooshin Choi, 2013
Aircraft, Orville and Wilbur Wright F18, Boeing
© Sooshin Choi, 2013
Blackberry iPhone, Apple
© Sooshin Choi, 2013
improvement: -- un-necessity + necessity
innovation: -- necessity + new solution
get rid of those you think can’t live without.
© Sooshin Choi, 2013
3. the future
not those who knows how to design
needs designers
© Sooshin Choi, 2013
CONCEPTORSees and shares visions for future
CONDUCTORGets things done
CONNECTORConnects things to create new value
DESIGNER’S ROLES
© Sooshin Choi, 2013
SOULAbout what it means
SKINAbout how it looks
DESIGNER’S CONCERNS
SKELETONAbout how it works
© Sooshin Choi, 2013
BRAINSee people as users or customers.
HEARTSee users or customers as people.
GUTDeliver what YOU think is right.
DESIGNER’S ORGANS
Sooshin Choi sooshin.choi@gmail.com sooshin@collegeforcreativestudies.edu
the future is already here.
are we?
Recommended