Remaking the Making Company

Maria Giudice, VP Experience Design Autodesk

Remaking the Making Company

THE TIME FOR CHANGE IS NOWINDUSTRY IS EVOLVING CUSTOMER NEEDS ARE CHANGING FROM TRANSACTIONS TO RELATIONSHIPS

CHANGE IS A TEAM SPORTLEADERSHIP TEAM IS READY CLEAR THE PATHWAY TO DRIVE CHANGE TRUST THE PROCESS, BUT GAIN SOME QUICK WINS

NO TIME FOR POLITICAL BULLSHITSAY WHAT YOU MEAN MATURE DIRECTNESS WALK THE TALK

TREAT EVERY PROBLEM LIKE A DESIGN PROBLEMTRAVEL THE WORLD LISTENING TOUR HANG OUT WITH THE TEAM TELL ME YOUR STORY

IMBALANCE OF POWER ON PRODUCT TEAMS FRAGMENTED ACCESS TO CUSTOMERS SILOS = CUSTOMER EXPERIENCES THAT ARE NOT COHESIVE QUANTITY OF FEATURES OVER QUALITY OF EXPERIENCE

DEFINE THE KEY PROBLEMS

FOCUS ON CUSTOMERS

SHIP QUALITY

BUILD COMMUNITY

CONNECT EXPERIENCES

BUILD COMMUNITY

CHANGE YOUR MINDSETDesign is an active verb

10

co-createparticipate

observe

facilitatelisten

communicate

ideate

reinvent

partner negotiateinstigate

innovate

translate

DESIGN = CHANGE

Everyone is a designer

BUILD COMMUNITY

Be inclusive, break down the silos

Communicate frequently using multiple platforms

Collaborate and share work across borders

Train everyone on human centered design methods

FOCUS ON CUSTOMERS

Design is about being in service to others

PEOPLE NOT USERS

USER

FOCUS ON CUSTOMERS

Do your research: build a strong research practice

Create programs to get closer to customers (customer tours of duty)

Make research easily accessible for everyone

Balance qualitative research with quantitative data

CONNECT EXPERIENCES

PlatformProduct Service

23Mary Meeker’s Internet Trends Report 2015

CONNECT EXPERIENCES

Develop a consistent brand and product point of view

Through journey mapping and other tools, design E2E experiences

Build product tiger teams to solve problems across the org

Create practice task forces to unify around consistent best practices

Create products and services that people will love

SHIP QUALITY

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SHIP QUALITY

Prioritize to fix poor in-product UX experiences; don’t backlog

Build in time for craft and polish; set realistic deadlines

Dogfood your own products

Build less better

FOCUS ON CUSTOMERS

SHIP QUALITY

BUILD COMMUNITY

CONNECT EXPERIENCES

“I feel more connected than ever to my fellow designers—inspired to make change and take on new challenges—and motivated to dig in and get some lovable sh*t done.”

THANK YOU!

@mgiudice