Redesigning the Common Umbrella

www.bigstudioconsulting.com 1 Broadway. 14th floor Cambridge MA 02142 info@thebig-studio.com

Big Studio Beer & Brainstorming Session Facilitated by Diana Pun

Redesigning the Common Umbrella

About the Session

What is Beer and Brainstorming? Beer & Brainstorming is an opportunity for clients to explore design thinking principles and rapid brainstorming exercises to get to unique solutions with the Big Studio team. Oh, we also sample delicious beers from around the world.

Session Overview The goal of this session is to engage the Big Studio team to reimagine and redesign an ordinary, everyday product using a customer centric design process.

•  We asked people to develop three personas

based on three different umbrellas.

•  Each team used the personas as inspiration for their new product ideas.

•  We branded the products with unique logos and names.

PERSONA  DEVELOPMENT  

PRODUCT    DEVELOPMENT  

PRESENTATION    &  CRITIQUE  

PRODUCT  BRANDING  

20  min.     20  min.     20  min.     20  min.    

Umbrellas Four umbrellas were on display. People selected three.

Umbrella #1   Umbrella #2  

Umbrella #4  Umbrella #3  

Persona 1: Kelly & Eugene People created personas based on the umbrellas.

Umbrella #1 Details: Blue, Large Age: 50+ years old Profession: Librarian, Electrician Living Situation: Farmville Personality: Easy Going Hobby: Church Goers, Bingo, Community People Level of Tech Savviness: 0 Transportation: Cadillac Car

Persona 2: Pierre People created personas based on the umbrellas.

Umbrella #2 Details: Mustache Designs Age: 25 years old Profession: Barista Living Situation: Studio Personality: Amusing, Trendy Hobby: Music, PBR, Biking Level of Tech Savviness: 6 (His Perception 11) Transportation: Fixie Bike

Persona 3: Meredith People created personas based on the umbrellas.

Umbrella #3 Details: Red, Designer Brand Age: 36 years old Profession: Lawyer Living Situation: Suburban Home Personality: Ambitious, Hardworking, Stylish Hobby: Running, Coffee Level of Tech Savviness: 6 Transportation: Volkswagen

Backpack Umbrella Each team sketches new product ideas for the personas.

Musical Umbrella with Neon Piping Each team sketches new product ideas for the personas.

LED Pattern Changing Umbrella with Sound Effects Each team sketches new product ideas for the personas.

Bike Handle Umbrella Each team sketches new product ideas for the personas.

Product Branding People brainstormed unique names and logos for their umbrella designs.

Lite Rain Glow Stick Cool Rain RainGlow Glowbrella Funbrella Look at Me Biotch RainBonnet Rock&Roll-Brella

Join  us  for  our  next  session  info@thebig-­‐studio.com