Power of empowered stakeholders Robert Hamburger

THE POWER OF EMPOWERED STAKEHOLDERS

Robert HamburgerCNN DXG

A responsive design project...

...currently in progress

(Re)introducingUX approachesFacilitating design collaboration

But first...some context.

CNNDXG

Interactives

News Design Destinations

Product

DESTINATIONS

CONTENTTHE HOMEPAGE

APPS SOCIAL

Traditional workflows

destinationrequirements

brandcollaboration

templatecustomization

BROADCASTDEVELOPMENT

QAANALYTICS

OPERATIONSGRAPHICSMARKETINGEDITORIAL

Traditionally:

predictable,repeatableproduction

However...

THE OPPORTUNITY TO IMPROVE...

Avenues for growth

EVENING LEAN BACK

WORKDAY LEAN FORWARD

ANYTIME ON THE GO

New audience insights

WHICH LEADS BACK TO THE PRESENT...

-modernize legacy CMS-implement responsive design-update style and patterns

OVERALL GOALS

-research broadcast needs-incorporate editorial models-help prepare for transition

PROJECT GOALS

First StepBuild a UX Toolkit

The Newsroom advantage

DXG

Editorial

Our approach within Digital

Surveys & Questionnaires

Roundtable Presentations

TeamCollaborations

Surveys & Questionnaires

Roundtable discussions

Capturing design needs

Second StepVisuals & Prototypes

Taxonomy }

Navigation

Third StepTake this show on the Road

CHANGES HAPPEN

Broadcast Goals

-New shows-New franchises-New formats-Focus on digital

Broadcast priorities

TOPICALINTERVIEWS AND FRANCHISES

VARIETYBREADTH AND SOCIAL

RUNDOWNHEAVY DAILY COVERAGE

Modeling editorial needs

LET MEHAVE MORE CONTROL

The Results

News and Franchise Planning

Digital Publication

REMOVINGBARRIERS

A CHANGING ENVIRONMENT REQUIRES FLEXIBILITY

PREPARE YOURTALKING POINTS

ALWAYS BRING THE VISUALS

LISTEN CONNECTRESPOND

THANK YOU

Robert Hamburgerburgertime@gmail.com