Post office presentation_final_forweb

Client: Post offiCe, UKHyPer island, tream 4

SMALL THINGSDONE WELLa Hyper island

Project assignment

dare, UK team 4

Client: Post offiCe, UKHyPer island, tream 4

Backgroundtask

researchinsights

technologyHuman touch

solutionfuture steps

Contents

Client: Post offiCe, UKHyPer island, tream 4

Client: Post offiCe, UKHyPer island, tream 4

Challenge

OF THE NATION

TO DEAL WITH

THINK WE ARE AN

50%MORE THAN

EFFORT

“

“

Client: Post offiCe, UKHyPer island, tream 4

Client: Post offiCe, UKHyPer island, tream 4

APPROACH

in-store observation

reports, Psychology & research

expert sparring

Client: Post offiCe, UKHyPer island, tream 4

APPROACH

WHere Can We Have tHe most imPaCt?

Flagship - CroWn - loCal

Client: Post offiCe, UKHyPer island, tream 4

APPROACH

people queue up beCause theY have unansWered questions.

Client: Post offiCe, UKHyPer island, tream 4

APPROACH

insight:

the queue doesn’t end at the counter, it starts there.

Client: Post offiCe, UKHyPer island, tream 4

Client: Post offiCe, UKHyPer island, tream 4

Strategy

Bring in-store expertise out of store.Bring in-store human touch out of store.

Bring in-store care out of store.

Client: Post offiCe, UKHyPer island, tream 4

Strategy

45%

Everyone

69%

18-44

Smartphone Penetration, UK

Client: Post offiCe, UKHyPer island, tream 4

Strategy

to make sure we meet real human needs, both practical and emotional, before

people arrive at the counter.

Client: Post offiCe, UKHyPer island, tream 4

APPROACH

human touCh throughteChnologY

Client: Post offiCe, UKHyPer island, tream 4

Client: Post offiCe, UKHyPer island, tream 4

Solution

Client: Post offiCe, UKHyPer island, tream 4

Solution

revieW the Current app:

Client: Post offiCe, UKHyPer island, tream 4

Solution

prepare

loCate

1. determines type of parcel.2. shows information about different types of services3. Gives you a price quote

1. locates your closest branch based on position or search2. determines average queue time3. displays real-time queue

Client: Post offiCe, UKHyPer island, tream 4

Solution

queue

Camera connects to a counting unit which has a 98% accuracy. detecting and recording entries,

exits, queues and waiting times.

Client: Post offiCe, UKHyPer island, tream 4

tHanK yoU eriK, Ben, PrisCila, alasdair, marCo