Peter Sallick, Content-to-Commerce and the Future of Blogs

Peter Sallick

2013 Design Bloggers Conference

Brands

Digital Footprint

8 websites

2 Blogs

103 public Pinterest boards

7 Facebook pages

4 Twitter accounts

1 Instagram account

17 Digital partnerships

Authenticity, simplicity, creativity, passion

Be nimble

Visual rules

Avoid gimmicks

Email boxes are very full

Collaborations and partnerships are essential

Realize you are always behind

Principles for Managing and Building Online

Evolution underway is good for the design community/industry

Models are changing

– Media

– Corporate

Market needs leaders who embrace change

Online usage is in its infancy for our market

Exciting opportunities ahead

View of the Future

Design Market Evolution: Offline to Online

Content to Commerce: Curation

Content to Commerce: Clear Brand Storytelling

Future of Blogs: Platforms

The Future of Blogs: Partnerships

Thank you

Peter Sallick

psallick@designinvestors.com