Perspective Branding Change by Design

We believe you deserve our fresh clear point of view on your brand, based on our experience.

We are naturally curious about what’s new and what’s next

We will always bring you a range of work … from the comfortable to the uncomfortable.

We make sure we listen to you and your customers.

Design: Brand IdentityPackaging Promotional packaging

Innovation:Concept writingConcept visualizationStructure Naming

Research: Design guidancePositioningBrand equityAudit and analysis

If it’s not ...

it’s not solving your business problem.

VVISIBLEVISCERALMMEMORABLE

We made a classic snack more

Gold metallictriangles createanagram.

Rabbit Holesadded topuzzles.

Code Hiddenon back panel.

3 Bags,3 sets of code

WE TURNED A FLAVOR

PROMOTION INTO A TOTAL

BRAND ENGAGEMENT.

Before

We REDEFINED THE CHEETAH AND HIS HABITAT.

We made less equal more.

ROBOT WALK AWAY

we helped a

from the category.

SCOPE OF WORKBrand identityStructure Packaging design User guide and accessoriesBrand voice

WE GAVE MONSTERS AHEALTHY LUNCH

W E H E L P E D A

PrinceBETTER CONNECT

WITH HIS PEOPLE.

Some early exploration.

We put a new face on a number 1 Mexican brand

“Perspective are a talented group of creative thinkers that build and challenge on brand strategy which ultimately leads to a stronger, more differentiated outcome.

They always provide a broad spectrum of well-thought-out creative solutions forcing the client to think beyond “accepted wisdoms”, driving the brand forward.

They are a passionate team with the desire to win, a pleasure to work with, and very quickly become an extension of the brand team.”

“I love working with Simon. He shows up on time for a start, leans in, and gushes ideas. Some of them are even good!!!!

If you’re bored of those “too cool for school” designer types you should work with him and all the team at Perspective. It’s refreshing, you’ll have fun, leave energized, and sell a lot of product.”

AAA

Avery Dennison

Bolt Barbers

Boss Nova Robotics

Clorox

ConAgra Foods

Danone Europe

eatbigfi sh.

General Mills

Global Strategies for HIV Prevention

HRH - The Prince of Wales

Kelloggs

Keebler Cookies

Lexar

Lonely Planet

Masterfoods Candy

Mattel

Microsoft

Nestlé

Nike

Pedigree

PepsiCo Snacks Lay’s Doritos Cheetos Tostitos

Pepsi Beverages

Premiere Global

Quaker Foods

Royal Numico

Suiza Foods

Target

Telefónica

T-Mobile

Tree Top

Tropicana

Ubisoft

Ugobe: Pleo

Uncle Ben’s

Walmart

Wella Europe

Wells Fargo

Yoplait

PepsiCo InternationalAmanda Howard

EatBigFishMark Barden

t: +1 510 450 0500www.perspectivebranding.com

134 Linden StreetOakland, CA 94607

Peter Van Lieshoutt: +1 510 450 0500Petervl@perspectivebranding.com

www.perspectivebranding.com

Copyright © 2009 Perspective Branding. All rights reserved.

We deliver head turning design that works.

We have a straight-forward process forsolving complex problems.

We will bring fresh thinking to your brands.

We can blow your mind withoutbreaking the bank!