Pdd presentation

PDD PRESENTATION

By: Geneelen S. Cruz

DESIGN TALK BY: COLVIN ENGLISH

COLVIN ENGLISH CO-FOUNDER/VICE-PRESIDENT AT BYHAND CONSULTING

• Colvin serves as the National Sales Manager for several American handmade companies.

• Director of Craft Marketing for George Little Mgt., a leading US trade show mgt. company.

• Co-founded Melange, a successful import / wholesale company offering handmade products from artisans worldwide.

• Colvin has been marketing handmade products since he was 12.

• His early career started with his family's woodcarving business where he developed his entrepreneurial spirit and understanding of all facets of running a business.

GLOBAL OPPORTUNITIES&

HANDMADE PRODUCTS

LETS DEFINE

Handmade Products

– Products crafted by hand instead of machines.

– It uses human ingenuity.

Artisan

– A skilled craft worker who creates things by hand

that functional or decorative.

THE TREND

“Retails and fashion experts say consumers look for a

way to express individuality.”

CONTENT & COMMERCE

“Consumers want to be engaged.”

MOBILITY OF INFORMATION

“Consumers want to have access to information about

their purchase.”

TRANSPARENCY

“Consumers wants to be well informed about the products

because they want to understand the companies business ethics.”

SOCIAL IMPACT

“Is now the driving demand for

consumers to patronize the

products.”

IMPACT

“Impact on people & on planet”

PHOTOS OF

EVENT

NEO TEXTILE PHILIPPINES

GILLETTE INTERNATIONAL

PLV TRADING

RANDOM PHOTOS

RANDOM PHOTOS

RANDOM PHOTOS

REFERENCES:

• http://byhandconsulting.com/our-team

• http://style-files.com/images/touch500x401.jpg

• http://en.wikipedia.org/wiki/Artisan

• http://yourstory.com//wp-content/uploads/2012/03/Jute-Products.jpg

• http://4.bp.blogspot.com/_U4cm19Pr9jE/TN0MmbN70FI/AAAAAAAAAVY/QDMREurOrmo/s1600/earth.jpg

• http://www.brandterminus.com/ww2/cms/wp-content/uploads/2014/06/Najm-Promotion1.jpg

• http://www.castleford.com.au/wp-content/uploads/2014/07/shutterstock_161299643.jpg

• www.greenflagcredit.com