pages with power

all I know is

POWER

I want tokeep reading

PAGES with

Publication Design 1.0created by Sarah Nichols, MJE

Tuesday, July 19, 2011

Tuesday, July 19, 2011

today’s selections• issuu.com

group: student newspapers

• visualeditors.org• NSPA: Best of the

High School Press

Tuesday, July 19, 2011

it depends• page size (format)• location• content• publication style

Tuesday, July 19, 2011

where to begin?• maestro process

(WED or team)• what do you have and

what do you wantto do with it?

• how can you organize page elements in a way that “attracts eyeballs” and maintains interest?

2 Issue 3 |10.31.09NEWS The Titan Times

Tuesday, July 19, 2011

online influence?

Tuesday, July 19, 2011

Tuesday, July 19, 2011

strategies

DESIGN

for arrangingwhat you have

PRINCIPLES of

Publication Design 1.0

Tuesday, July 19, 2011

dominance• usually refers to size,

meaning the element is 2-3 times larger than all other elements

• also called “emphasis” although can be achieved by color, weight, shape

• CVI = center of visual impact (focal point)

Tuesday, July 19, 2011

dominance• package size• placement• typography

• which story is most important?

• what do I want readers to see first?

Indiana Daily Student, Indiana University

Tuesday, July 19, 2011

emphasis

The Stagg Line, A.A. Stagg High School

Tuesday, July 19, 2011

emphasis• when less is more• white space will

isolate or emphasize key content and attract attention

The Plain Dealer, Cleveland, Oh.

Tuesday, July 19, 2011

contrast• pairing “opposite” or

unlike elements to draw attention to their differences

• in size: big/small, horizontal/vertical

• in color: light/dark• in type: bold/light, all

caps/lowercase• in weight: thick/thin

Tuesday, July 19, 2011

contrast

Tuesday, July 19, 2011

proportion• also referred to as “scale” and sometimes

called “visual relationship”• relationship of sizes (nothing competes

for attention)• elements follow a hierarchy in size• modular design packages are smaller

variations of each other with type and other elements to scale (rectangular)

Tuesday, July 19, 2011

proportion• strong CVI• relationship of sizes

(nothing competesfor attention)

• headlines get smaller

Tuesday, July 19, 2011

proportion

Tuesday, July 19, 2011

rhythm• repetition of elements• pattern or predictable

arrangement that creates unity and harmony among elements

Tuesday, July 19, 2011

Tuesday, July 19, 2011

rhythm

Tuesday, July 19, 2011

rhythm

Tuesday, July 19, 2011

informal balance• elements are not equal in

weight or placement• also called asymmetrical• more contemporary than

formal balance and often creates more visual interest

Tuesday, July 19, 2011

informal balance

The Stagg Line, A.A. Stagg High School

Tuesday, July 19, 2011

unity• repetition of

elements such as type, color or shape to create a sense that everything goes together and is part of a carefully planned whole

• three-peat ruleVerde, Palo Alto High School

Tuesday, July 19, 2011

unity

Tuesday, July 19, 2011

Tuesday, July 19, 2011

Tuesday, July 19, 2011

direction• arrangement of elements to lead or direct

reader’s eye• in photography, leading lines

Tuesday, July 19, 2011

direction

Hauberk, Shawnee Mission East High School

Tuesday, July 19, 2011

direction

Tuesday, July 19, 2011

direction

Tuesday, July 19, 2011

direction

Tuesday, July 19, 2011

yes, but not this...

Tuesday, July 19, 2011

yes, but not this...

Tuesday, July 19, 2011

refresh yourself

www.makeyourmark.org

Tuesday, July 19, 2011

structure• grids• external margins• visual hierarchy

The A-Blast, Annondale High School

Tuesday, July 19, 2011

columns• more columns or

grids (smaller) means more flexibility

• vertical columns• horizontal rows• consistent internal

margins• annual redesign

Tuesday, July 19, 2011

entry points

The A-Blast, Annandale High School

Tuesday, July 19, 2011

some considerations• news value above the fold• teasers and multiple entry points• not too much gray (the “hand” rule)• no tombstoned headlines• importance of packaging• placement of advertisements

Tuesday, July 19, 2011

Tuesday, July 19, 2011

Tuesday, July 19, 2011

Tuesday, July 19, 2011

The Bakersfield Californian, Bakersfield, Calif.

Tuesday, July 19, 2011

execute design

DESIGN

principles withthese tools

ELEMENTS of

Publication Design 1.0

Tuesday, July 19, 2011

elements• space• type• line• color

Indiana Daily Student, Indiana University

Tuesday, July 19, 2011

types of space• tight spacing: 0-3 pts, used to group like

elements (for packaging); creates unity• standard spacing: generally 1 pica

(although outdated), used as consistent internal margin; creates consistency

• expanded spacing: full grid or rail, used to open up a design and separate key content; creates isolation or emphasis

Tuesday, July 19, 2011

Tuesday, July 19, 2011

typography• headline impact• consistency• text as graphic• serif vs. sans-serif

Tuesday, July 19, 2011

type basics

www.makeyourmark.org

Tuesday, July 19, 2011

type basics

www.makeyourmark.org

Tuesday, July 19, 2011

type basics

www.makeyourmark.org

Tuesday, July 19, 2011

type basics

www.makeyourmark.org

Tuesday, July 19, 2011

type basics

www.makeyourmark.org

Tuesday, July 19, 2011

readability

El Estoque, Monta Vista High School

Tuesday, July 19, 2011

color

http://graphics.tech.uh.edu/courses/3353/materials/Color/color.html

Tuesday, July 19, 2011

process color

Tuesday, July 19, 2011

spot color

The A-Blast, Annandale High SchoolTuesday, July 19, 2011

7/17/11 11:10 AMDefying Boundaries - page 13

Page 1 of 1http://issuu.com/fdonline/docs/defyingboundaries/13?mode=embed&documentId=110525155910-c3561593ad0e43eba0d212013bcf7f3b

color palette

The Featherduster, Westlake High School

Tuesday, July 19, 2011

black and white

El Estoque, Monta Vista High School

Tuesday, July 19, 2011

inspiring

DESIGN

examples tokeep you awake

TRENDS in news

Publication Design 1.0

Tuesday, July 19, 2011

cutouts & partials

Tuesday, July 19, 2011

infographic power

Tuesday, July 19, 2011

7/17/11 11:09 AMDefying Boundaries - page 13

Page 1 of 1http://issuu.com/fdonline/docs/defyingboundaries/13?mode=embed&documentId=110525155910-c3561593ad0e43eba0d212013bcf7f3b

illustration

The Featherduster, Westlake High School

Tuesday, July 19, 2011

case studies

Tuesday, July 19, 2011

case studies

Tuesday, July 19, 2011

roundups

Tuesday, July 19, 2011

where to look• NewsDesigns.com• Crown Finalists CD for members (CSPA)• magazines & annuals: Print,

Communication Arts, CMYK, SND• Newspaper Designer’s Handbook

(Tim Harrower) + JEA Bookstore• Color Index, Type Index, Idea Index

(Jim Krause)• websites and blogs (Newseum)

Tuesday, July 19, 2011

see for yourself

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Tuesday, July 19, 2011

for more information• contact me: CuriousSJG@yahoo.com

Tuesday, July 19, 2011