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Optimal Workshop was invited to introduce our tools and provide some pro tips for Remote User Testing at the UX Speakeasy in early 2012.
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Optimal IA - Pro Tips for
REMOTE USER TESTING
Andrew Mayfield@andrewfantastic
Optimal Workshop@optimalworkshopwith
by
Friday, 6 April 12
QUESTIONSWELCOME
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SAN DIEGO
NEW ZEALAND
SWITZERLAND
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WHAT THEY DO
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WHAT YOU GET
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PARTICIPANTCENTRICANALYSIS
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tip
MODERATE PILOTSwith
or
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Friday, 6 April 12
Friday, 6 April 12
Friday, 6 April 12
SOONFriday, 6 April 12
QUALvs
QUANTFriday, 6 April 12
❤QUAL❤
QUANT
tip
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tip
~40 CARDS
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number of cards
part
icip
ant
com
plet
ion
rate
(%
)
0"
10"
20"
30"
40"
50"
60"
70"
80"
90"
100"
20" 30" 40" 50" 60" 70" 80" 90" 100" 110" 120"
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73%COMPLETION RATE
OptimalSort
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65% anon75% email80% other
COMPLETION RATE
OptimalSort
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has_passwordOptimalSort
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REQUIREall groups namedall cards sorted
OptimalSort
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tip
SCREENwith
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tip
INCENT
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tip
FOCUS
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tip
CLOSEDCARD SORTING?
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Friday, 6 April 12
Friday, 6 April 12
tip
SPREADSHEETSare still ok with me
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tip
BENCHMARK!
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tip
Find About Us
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Treejack
VisualisingTree TestResults
The Pietree
The task“Find the lowest cost home broadband solution.”
Went down the right path
Went down the wrong path
Went back up the tree
Chose this as the answer
Skipped question
Games
Account toolsMoving house
Upgrade my plan
Home
Cell Phones & Plans
Handsets
Monthly plans
Pay as you go plans
Internet on your cell phone
Accessories
Home PhoneHome phone plans
Add-ons
Internet
Home internet plans
3G Broadband
3G Broadband plans
Coverage map
Premium Services
NewsMusic
My Account
Help & Support
Frequently asked questions
Knowledge base
Moving house
Contact us
Most people who got here went back up the tree
Of the 54 people who got here, 48 correctly chose this answer
Of the 16 people who got here, 15 incorrectly chose this answer
65 people (46%) went the wrong way on first click
Nobody went here. Yay!
Friday, 6 April 12
tip
EVIL ATTRACTORS
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tip
ITERATE
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tip
CONSERVE THY
PARTICIPANTSFriday, 6 April 12
tip
~9 TASKS
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this slide was stolen from Nate Bolt
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tip
SEGMENT
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CARDSORT
TREETEST
CLICKTEST
OPEN
CARDSORT
CLOSED
CLICKTEST
UXPROCESS!"w "#r $""%& r"%% '( )
TreejackOptimalSortOptimalSortChalkmark Chalkmark
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BUY-INFriday, 6 April 12
itsourresear.ch
20% offMKFLYERS
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THANK YOU,YOU’RE AWESOME.
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Quantifying the effectiveness of an IA is
HARD WORK
PROBLEM
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Peter Morville’sUX HONEYCOMB
useful&
valuable&
credible&
usable&
findable&
desirable&
accessible&
Friday, 6 April 12
useful&
valuable&
credible&
usable&
findable&
desirable&
accessible&
Peter Morville’sUX HONEYCOMB
Friday, 6 April 12
Organisa(on*
Labelling*
Search*
Naviga(on*
CONTENT
Friday, 6 April 12
Organisa(on*
Labelling*
Search*
Naviga(on*
CONTENT
Friday, 6 April 12
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