Mind the Gap, Please. Connected Products and their Context

MIND THE GAP, PLEASE CONNECTED PRODUCTS AND THEIR CONTEXT

MARTIN SPINDLER | @mjaysMARTIN SPINDLER | @mjays

1.5 GFLOPS

1.5 GFLOPS

2.9 GFLOPS

INTERNET OF THINGS INDUSTRIAL INTERNET INTERNET OF EVERYTHING

INDUSTRY 4.0 INTERNET OF CUSTOMERS WEB SQUARED

CHIPS EVERYWHERE!

“Boil your kettle with your smart phone, anywhere

in your home.”

Masdar City

New Song-Do City

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MARTIN SPINDLER | @mjaysX10 Powerhouse

for C64 1986

TITLE TEXT !

MARTIN SPINDLER | @mjays

“By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded.”

FRIDGES 14 YEARS CARS 12 YEARS SMART PHONES 2 YEARS

REPLACEMENT CYCLES

5MB in the mid-70s !

!

How much does your software update weigh?

“Today I would insist on doing hardware with a service. I’m involved in two new hardware companies, […] both of them rely on services attached to a device. In my opinion, a service attached to a device is the main reason to go into hardware.”

— Christoph Maire, Angel Investor

“By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded.”

“I sort of regard the network as being like the next generation of electricity: it will end up hitting all products sooner or later. But we won’t really think about them as being “networked products,” in the way we don’t think about things as ‘electrical products.‘”

— Matt Webb, BERGcloud

BE MINDFUL WHERE YOU PUT THE SMARTS

1/3

SOLVE A PROBLEM FROM DAY ONE

2/3

DON’T SELL CONNECTIVITY SELL A BETTER PRODUCT

3/3

THANK YOU, AND GOOD LUCK.

MARTIN SPINDLER MARTIN SPINDLER | @mjays

MARTIN SPINDLER | @mjays

MARTIN SPINDLER STRATEGY CONSULTANT !

hello@martinspindler.net twitter.com/mjays