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Part of the monthly "Tech Lunch" series with the Michigan West Coast Chamber. Presentation gives a high-level view on infographics, including the importance, challenges, and need for good data. Also features several "DIY" tools and best practices. Presented at the Herrick District Library (Holland, MI) on 9/19/13.
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September 2013 Tech Lunch
Michigan West Coast Chamber of Commerce
©2013 The Image Group
infographics.visualizing your data for greater comprehension.
Jason KehrerG.M., Ideation & Operations
©2013 The Image Group
ABOUT TIG
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Infographics
DEFINITION
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Information Design
Data Visualization
Information Architecture*
Making numbers look pretty
Helping people pay attention
SO COOL RIGHT NOW!
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BRAND“Brand” can be a nebulous concept for some, and it
can also be emotionally charged. Brand combines many
aspects of a company, from external perception (by
the industry, the public and competition) and internal
perception. Brand also encompasses the visual identity
of the company (as well as the name).
Q: “What does the name Crystal Flash mean to you?”
Q: “If Crystal Flash were an animal, what would it be?”Current Brand Identity:
46
5
1 21. Elephant 2. Cheetah
33. Chameleon
4. Wolverine 6. Stallion5. Dog (Husky, Labrador)
”Good infographics or good data design has to begin with a secret or an insight that can only be revealed through the design of that data a particular way.”
— Jonathan Harris, Cowbird
QUOTE
©2013 The Image Group
“I’m looking into kindergartens for my oldest boy right now, and one of the things we’ve heard is, ‘we teach to the top, and we support the bottom.’ I would like to think of us as doing the same thing, that we’re presenting information to be clear, concise, and comprehensible, but also sophisticated, elegant, and attractive.
“We’re not going to dumb it down because we don’t want to teach to the lowest common denominator. We don’t want to take everyone back down to bargraphs!”
— Kim Rees
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QUOTE
“Information plus graphics”
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VS.
vs.“Infographic thinking”
— Francesco Franchi
Content -> Design
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PROCESS
Understand the content
Know your audience
Allow users to draw own conclusions
DIY?
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TOOLS.
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TOOLS.
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TOOLS.
©2013 The Image Group
TOOLS.
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TOOLS.
Jonathan Harris (CreativeMornings)
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RESOURCES
Kelli Anderson (CreativeMornings)
David McCandless (TED, CM)
visual.ly
Kim Rees (Periscope)
Travis Kochel (FF Chartwell font)
Implement well.
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Hire help.
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Remember your audience.
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Audience = users.
©2013 The Image Group
Q & A©2013 The Image Group
Thank you.
@jasonkehrer
jason.kehrer@imagegroup.com
jasonkehrer
imagegroup.com
©2013 The Image Group
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