View
773
Download
3
Category
Tags:
Preview:
DESCRIPTION
Citation preview
Creative Direction
markgeromefraga@gmail.com+639269680920
Objective:To obtain position in a creative department that will maximize my knowledge, abilities and skills in Advertising and Public relations
Star t MarkGerome Fraga20 y/o I 10-21-92 I Antipolo
Proficiencies
Event Execution
Strategic Planning Graphic Design
IMC Programming
>
>
Sign in
Web Images Videos News More >
Strategic Planner + Creative + Researcher + Designer + Copywriter
EducationPolytechnic University of the Philippines; Sta.Mesa, Manila • Bachelor of Advertising and Public Relations
Achivements and A�liationsIntegrated Marketing Communications Campaign Competition • Champion; Best in Print Ad & Best in Radio Ad • Creative Director & Graphic Designer • Client: Cebuanna Lhuillier
Advertising Campaign, Programming and Presentation (Senior Thesis) • Creative Director & Graphic Designer • Client: Maynilad
TRP 2012 “Sakay sa Uso” Seminar on TV, Radio and Print Ad Trends; Student Ad Congress , Club Morocco, Subic • Head of Promotions & Graphic Designer
PANA IMC Competition • 1Oth place • Creative Director & Graphic Designer • Client: Department of Energy
Technical Pro�ciency: • Adobe Photoshop • Adobe Illustrator • Sketch Up
Reference • Reynaldo Guerzon, Researcher @ McCann World Group, 09175204386 • Aryan Roca, Account Executive @ Online Events Corporation, 09209387584 • Eraño Patawaran, Professor at Polytechnic University of the Philippines 09157852762
Did you mean: Mark Fraga? Top result shown
Mark FragaAntipolo CityEmail: markgeromefraga@gmail.comMobile: 09269680920
Experience
Graphic Artist and Copywriter, Creative Flair Agency (present) • Designed billboard, flyer, brochure and ad graphics for Sta. Lucia International vertical and horizontal properties. • Rendered research of PH real estate industry status and provide new strategical solutions for the company’s delicate and traditional advertising approach. • Named some condominium towers and provide copies (taglines and contents) based on own deliberate research. • Proposed new integrated branding approach for the whole company of Sta. Lucia (Land, Realty and International)
IMC Strategist, Online Events Corporation & Demopower Philippines (freelance 2011-2013) • Concurrently worked as an independent researcher, strategist, copywriter and graphic artist while in college. • Provided integrated, coherent, innovative and strategic event and below-the-line promotion proposals that consists researches, copies and creative advertising & merchandizing materials • Clients: Asia Brewery’s Roots Ginger Brew Drink & Vitamilk Champ; Sun Cellular IDD Plan; Goodyear and Quickchow
IMC Strategist, K3R Integrated Solutions (project based 2013) • Delivered marketing research and suggested strategies for KIA motors new service
Presentation Designer (freelance 2012) • Convert and design account managers’ traditional powerpoint slides into creative content-visual presentations • Clients: Nivea Visage; Ginebra San Miguel and Jakenpoy.com
Strategic Planner and Graphic Artist, Bluethumb Creative Agency (intern 2012) • Devised agency’s product entry strategy and research (for adobo awards) • Conceptualized and design agency’s corporate gift for Monark CAT Philippines 25th anniversary • Designed Happy Lemon’s creative gift certificate envelope • Strategized viral marketing campaign for Valley Farm luncheon meat TVC
?Home Tutorial Voice Search
Search related to Mark+Fraga
Sign in
Integrated Marketing Communication Campaigns (agency works)
History Application Voice Search
>
>
Sign in
Web Images Videos News More >
Sta.Lucia Rebranding Proposal
Research + Concept + Strategy + Copy + Design
>
>
Sign in
Web Images Videos News More >
Contribution: Concept + Strategy + Copy + Design
Sta.Lucia Sample Corporate Ads
Instant Previews
>
>
Sign in
Web Images Videos News More >
Asia Brewery’s Roots Ginger Brew (freelance project)
Concept + Strategy + Copy + Design
Sign in
Integrated Marketing Communication Campaigns (school clients)
History Application Voice Search
>
>
Sign in
Web Images Videos News More >
Maynilad Sewerage System (senior’s thesis)
Contribution: Concept + Strategy + Design
>
>
Sign in
Web Images Videos News More >
Contribution: Concept + Strategy + Copy + Design
Maynilad Sewerage System (senior’s thesis)
Instant Previews
Objective: • Inform consumers about the proper wastewater management including solid waste management and its benefits. • Instill the value and importance of discipline, concern and cooperation “Bayanihan”. Maynilad‘s wastewater treatment system will be ineffective in maintaining raw water quality or reviving dead rivers without every stakeholder’s participation.
Campaign Title: Patak Patak Tayo!Print Ad Variations: Dina Walang Disiplina ; Kit Walang Malasakit ; Pasyon Walang Impormasyon
>
>
Sign in
Web Images Videos News More >
Contribution: Concept + Strategy + Copy + Design
Patak Patak Tayo (bill ads + seasonal ads)
Monthly Bill AdSink FlowerToilet PotLababo TreeDate: 2013Project Type: Promotional MaterialDimension: 6.5 x 3 inchesTool Used: Photoshop
Seasonal AdPusoPalamutiPailawDate: 2013Project Type: Promotional MaterialDimension: 11 x 8.5 inchesTool Used: Illustrator
>
>
Sign in
Web Images Videos News More >
Contribution: Concept + Strategy + Design
Patak Patak Tayo (sample creative materials)
>
>
Sign in
Web Images Videos News More >
Contribution: Concept + Strategy + Copy + Design
Department of Energy (PANA semi�nalist)
Instant Previews
Client: Department of Energy (PANA Competition Entry)
Objective: • Inform the people the value of conserving energy • Encourage youth and yuppies to be an icon of energy conservation on their own way.
Campaign Title: iCONserveAd Variations: CFL, Carpooling and Maintenance
>
>
Sign in
Web Images Videos News More >
Contribution: Concept + Strategy + Copy + Design
Cebuana Lhuillier (IMC Champion)
Instant Previews
Client: Cebuana Lhuillier (Integrated Marketing Communica- tions Campaign Competition) (Champion, Best Radio Ad and Print Ad)
Objective: • Inform consumers about the other services offered by Cebuana Lhuillier aside from pawning and money remittance. • Convey to the audience that Cebuana Lhullier makes Filipino life easy, convenient and stress-free
Campaign Title: EasyBuana lang yan!
>
>
Sign in
Web Images Videos News More >
Contribution: Concept + Strategy + Copy + Design
Mister Donut Advocacy Campaign
Instant Previews
Client: Mister Donut (Advocacy Subject)
Objective: • Create an advocacy campaign that is relevant to “Ngiting Mister Donut” Ad campaign that promotes happiness
Campaign title: NoyPinaSaya!
Sign in
Event Pitches and Event Promotional Materials (school works)
History Application Voice Search
>
>
Sign in
Web Images Videos News More >
Concept + Strategy + Design ; Project Head
COOLAI : Mr. & Ms. ADPR 2011
>
>
Sign in
Web Images Videos News More >
Concept + Strategy + Design ; Project Head
COOLAI : Mr. & Ms. ADPR 2011
Instant Previews
Client: Cebuana Lhuillier (Integrated Marketing Communica- tions Campaign Competition) (Champion, Best Radio Ad and Print Ad)
Objective: • Inform consumers about the other services offered by Cebuana Lhuillier aside from pawning and money remittance. • Convey to the audience that Cebuana Lhullier makes Filipino life easy, convenient and stress-free
Campaign Title: EasyBuana lang yan!
>
>
Sign in
Web Images Videos News More >
Concept + Strategy + Design ; Head of Promotions and Graphics
TRP 2012 Sakay sa Uso (TV, Radio & Print Ad Trends)
>
>
Sign in
Web Images Videos News More >
TRP 2012 Sakay sa Uso (TV, Radio & Print Ad Trends)
Instant Previews
Client: Student Ad Congress Sub-seminar “TRP 2012 Sakay sa Uso-Seminar on TV, Radio and Print Ad Trends”
Objective: • Design logo, promotional materials and stage for the seminar. • Conceptualize interactive online campaign
Sign in
Graphic and Copywriting Works (Agency works)
History Application Voice Search
>
>
Sign in
Web Images Videos News More >
Contribution: Concept + Strategy + Copy + Design
Denim and T-Shirt Fair 2013
>
>
Sign in
Web Images Videos News More >
Contribution: Concept + Strategy + Copy + Design
Health and Beauty Fair 2013
>
>
Sign in
Web Images Videos News More >
Contribution: Concept + Strategy + Copy + Design
Monte Carlo new upscale mall (copy and design)
>
>
Sign in
Web Images Videos News More >
Contribution: Concept + Strategy + Copy + Design
Monte Carlo new upscale mall (copy and design)
>
>
Sign in
Web Images Videos News More >
Contribution: Concept + Strategy + Copy + Design
Sta.Lucia Mall Ad Sale (copy and design)
>
>
Sign in
Web Images Videos News More >
Contribution: Concept + Strategy + Copy + Design
FORDHAM (concept, research,copy and design)
>
>
Sign in
Web Images Videos News More >
Contribution: Concept + Strategy + Copy + Design
FORDHAM (concept, research,copy and design)
>
>
Sign in
Web Images Videos News More >
Contribution: Concept + Strategy + Copy + Design
East Bel Air (concept, research,copy and design)
>
>
Sign in
Web Images Videos News More >
Contribution: Concept + Strategy + Copy + Design
Happy Lemon Creative Envelope (concept, design)
Recommended