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DESIGNANDRHETORIC
DESIGNANDRHETORIC
AS
1. WHAT IS DESIGN?
Is it a process, an action, a place,a language, a thing, a system?
2. WHAT IS A DESIGNER?
How do we know? What do designers do?
DESIGNprocessverbplacelanguagecoderesponsible activity
DESIGNERpost-industrial professionaldesire engineerdealer of choicepossibility seekervisionarymidwife of problems
DESIGNprocessverbplacelanguagecoderesponsible activity
AUDIENCE
DESIGNERpost-industrial professionaldesire engineerdealer of choicepossibility seekervisionarymidwife of problems
DESIGNprocessverbplacelanguagecoderesponsible activity
AUDIENCE
DESIGNERpost-industrial professionaldesire engineerdealer of choicepossibility seekervisionarymidwife of problems
DESIGN
AUDIENCE
DESIGNERTHE DESIGNER’S
WORLD
THE DESIGN ARGUMENT
LOGOSETHOSPATHOS
BUCHANAN
DESIGN
AUDIENCE
DESIGNERCOMMUNITY
MEANINGRITUAL
KRIPPENDORF
SOCIAL CONTEXTCAPITALISM
POLITICS
DESIGN
AUDIENCE
DESIGNERTHE DESIGNER’S
SPEECH
“OBJECTS”
STORIESSIGNALS
TIME
SUDJIC
DESIGN
AUDIENCE
DESIGNERCOMMUNICATION
SUBSTANCE OF THE WORLD
SPACESSENSES
THACKARA
DESIGN
AUDIENCE
DESIGNERSTYLE
CONTENTREAL WORLD
VISIONDETAILSVALUES
RYBCYNSKI
DESIGN
AUDIENCE
DESIGNERFUNCTION
THINGS
STANDARDSHEURISTICS
TOOLS
NORMAN: 1985
DESIGN
AUDIENCE
DESIGNERSEDUCTION
REAL/VIRTUAL THINGS
PERFORMANCESTORIES
NEED
NORMAN: 2005
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