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Lean Startup and UX work together like gangbusters. To get the most out of this lovefest, it's important that you realize UX and UI are not the same. This talk walks through why.
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Lean + UX = Awesome
WED, AUGUST 22, 2012
+Using UX & lean approaches to make epic progress
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
Kate Rutter, Co-Founder & Principal
@katerutter@luxrco
TWEET!
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
How do I know it
doesn’t suck?
so...
I have a product.
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
UX ! UI
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
Product
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
UI
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
UX = mmmmmm
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
UX =• a mindset• focused on delivering value• inspires the right kinds of ideas• guides decisions
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
Who will use this?
cold-sweat questionsWhy will they care?
What can it do that people will pay for?
What features
are most
important?How does everything fit together?
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
Who will use this?
cold-sweat questionsWhy will they care?
What can it do that people will pay for?
What features
are most
important?How does everything fit together?
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
Who is it for?
UX = start points
Why does it matter to them?
What can they do that they couldnʼt do before?
What features do they need to do that?
How do those features fit together?
usersneeds & goalsusesfeatures
��
��
product, brand & voice
�
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
damn. That’s a lot of stuff.
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
UX = a simple stackusersneeds & goalsusesfeaturesproduct, brand & voice
��
��� Features
Product
Users
UsesMary can...
NeedsI need...I want...My goal is...
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
UX = a simple stack
sketches, prototypes,
pixels
Vision & values
usersneeds & goalsusesfeaturesproduct, brand & voice
��
��� Features
Product
Users
UsesMary can...
NeedsI need...I want...My goal is...
UI goes here�
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
UX = a simple stack
sketches, prototypes,
pixels
Vision & values
Features
Product
Users
UsesMary can...
NeedsI need...I want...My goal is...
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
UX + Lean = <3 BUILD
MEASURELEARN
sketches, prototypes,
pixels
Vision & values
Features
Product
Users
UsesMary can...
NeedsI need...I want...My goal is...
Customer developmentor...user research
Sketches & prototypesbefore UI. Before code.
Experiments, MVPs, Metricsand...usability testing
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
UX = a clear story
{{{
{
usesfeaturesproduct, brand & voice
usersneeds & goals {
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
UX = a clear story
With _________, _______ can _________ and ___________,
product nameuse #1 use #2{
using these features: ________ and __________feature #2
feature #1{in a way thatʼs __________, __________, and __________.
attribute #1attribute #2 attribute #3{
Meet ________, a ___________.name user type{
usesfeaturesproduct, brand & voice
usersneeds & goals { ______ needs to ________
_______________.Name need
(or goal)
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
UX = a clear storyMeet Erika, a socially engaged college student.
Erika needs to feel closely connected with friends near and far, every day.
using status updates on her “wall”, messages, comments and “likes”
in a way thatʼs universal, clean, consistent, and fast.
With Facebook, Erika can share her latest thoughts and see what her many friends are up to,
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
UX = a clear storyMeet Bob, a new startup entrepreneur.
Bob needs to feel confident that his product design decisions really serve his customers.
using hands-on materials and online video coaching
in a way thatʼs simple to complete, warm & engaging, and fun.
With LUXr-in-a-box, Bob can learn to interview customers and validate his assumptions,
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
UX Design Mindsetstarts!
• Ask important questions.• How confident are you in your answers?
stack! • Identifies gaps.• Use it to stay focused.
story!• Tells the story so your team can rally to it.
• Use it to decide what “good” is.
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
Get ready for roll-on
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
Go be awesome.
LUXR.CO GROWtalks • AUGUST 2012 • VANCOUVER, BC
LUXrʼs mission is to educate early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy.
About LUXr
Residency WorkshopsCore Curriculum Advising
10 weeks to awesome forearly-stage teams.
Learning products for accelerators & startup teams.
Core concepts and hands-on activities for everyone.
Coaching & guidance for teams going at lightspeed.
LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co twitter: @luxrco • www.facebook.com/LUXrInc
Janice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]
image credits• via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal • http://blog.westendmotorsports.com/2012/04/19/50-safety-tips-and-riding-pointers/• http://www.motorcycledaily.com/2010/03/30march10lanesplitting/• http://www.flickr.com/photos/pompien/6160278603/
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