View
491
Download
0
Category
Tags:
Preview:
DESCRIPTION
Are you looking to make an investment in a new law firm website? The last thing you want to do is shell out thousands of dollars for a site that’s already outdated. Make sure you’re an informed consumer by understanding the latest thinking in web marketing. Considerations include: * Business development: what are the best techniques to attract visitors and convert them to potential clients? * Smartphones: are you making sure your site is responsively designed for different browser sizes? * Design trends: what flows, colors, and compositions are we seeing? * Analytics and measurement * Site evolution through A/B testing and reiterating
Citation preview
Latest Trends in Law Firm Websites
What’s the point of having a website?
www.rocketmatter.com
BETTER QUESTIONWhat are your objectives
and goals for your website?
www.rocketmatter.com
ALWAYS REMEMBER:It’s not about you. It’s about your visitor and what they are trying to
accomplish.
www.rocketmatter.com
Two Primary Objectives:Affirmation &
Business Development
www.rocketmatter.com
Affirmation: Is the person I’m seeking polished, professional,
and relevant?
www.rocketmatter.com
Affirmation: Is the person I’m seeking polished, professional,
and relevant?
www.rocketmatter.com
Affirmation: Is the person I’m seeking polished, professional,
and relevant?
www.rocketmatter.com
30% of all visitors to Buntrock’s
site see this:
>50%of all Google searches in
2015 will be mobile.
www.rocketmatter.com
www.rocketmatter.com
http://www.slideshare.net/randfish/seo-forbloggers2014
How you carry yourself online will send signals to potential clients and
referring attorneys.
www.rocketmatter.com
We live in a highly-polished, branded
world.
www.rocketmatter.com
Business Development: Attracting and converting clients
online.
www.rocketmatter.com
Business Development: Attracting and converting clients
online.
www.rocketmatter.com
Business Development: Attracting and converting clients
online.
www.rocketmatter.com
DESIGN TRENDSWhat’s emerging as
modern design trends for websites?
www.rocketmatter.com
EFFICIENCYFocused and directed user
experiences
www.rocketmatter.com
CONTENT REDUCTION/REFOCUS
www.rocketmatter.com
CLEAR CALL TO ACTION
www.rocketmatter.com
www.rocketmatter.com
RESPONSIVE DESIGN
www.rocketmatter.com
www.rocketmatter.com
RESPONSIVE DESIGNHow does your website look and function on a
smartphone?
www.rocketmatter.com
www.rocketmatter.com
www.rocketmatter.com
www.rocketmatter.com
www.rocketmatter.com
www.rocketmatter.com
www.rocketmatter.com
DESIGN FOR OPTIMAL EXPERIENCE
ANALYTICS & MEASUREMENT
If you’re not measuring, you’re not marketing.
www.rocketmatter.com
www.rocketmatter.com
ANALYTICS & MEASUREMENT
If you’re not measuring, you’re not marketing.
CRITICAL: VISITORS
How many visitors are coming to your website
each month?
www.rocketmatter.com
CRITICAL: PROSPECTIVE CLIENTSHow many people are
filling out forms or calling a dedicated website
tracking number?
www.rocketmatter.com
CRITICAL: CLIENT CONVERSIONS
What percentage of the people that reach out to
you become clients?
www.rocketmatter.com
IMPORTANT: SITE VISIT PATTERNS
Are people leaving your site immediately? What
pages do they visit?
www.rocketmatter.com
IMPORTANT: SOURCE
What are the sources of your visitors?
www.rocketmatter.com
EVOLVINGStay proactive and A/B test to maximize your
investment.
www.rocketmatter.com
Test Copy and Calls to Action
www.rocketmatter.com
Test Copy and Calls to Action
www.rocketmatter.com
Thank you!larry@rocketmatter.c
omed@rocketmatter.co
m
www.rocketmatter.com
Recommended