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Get your story straight
Nicolle Richard Lead Product Designer @ Fullscreen
! @nicollerich
#LAUncubed
“ART”
Media Coordinator
Illustrator Graphic Designer
LOL WAT?
Product Designer
Freelance
Freelance
Fullscreen empowers the next generation of content creators
We’re Hiring!!
Creator Platform Influencer Plus
Why design is important @Fullscreen
Our design process
Ideation
Research
Prototyping
Testing and building
Why design is important @Fullscreen
We believe that building successful and useful products we must include design through the entire process
People don’t use a product because of the great design; great design helps them use the product.
— VIRAN ANURADHA DAYARATNE
Jesse James Garret is the man.
User Needs
Functional /Specifications
IA / IxD
UI / Nav / Info Design
Visual Design
Presenting information / Navigation so it’s easy to understand
What’s the goal?
What are the requirements?
How does it feel to use the product?
Identity and comfort
How we think about Product Design
User Needs
Functional /Specifications
IA / IxD
UI / Nav / Info Design
Visual Design
Product Design Team
1 person
1 person
1 person
1 person
1 person
Jesse James Garret is the man.
How we think about Product Design
Our design process
Idea Research Prototyping Testing Build
Iterate
Revisit Assumptions
Feedback from Production
Timeline of where energy is spent
60% 20% 20%
Research and ideating
Workshops
Prototyping
Testing / Validating Assumptions
Design Build
Ideation
What problems are we trying to solve?
Ask yourself
Who are we solving it for?
Ask yourself
How we research
Gathering information
Business objectives
Stakeholder interviews
Customer interviews
Competitor / Alternatives
Research
Team Workshops
Research
Include 2-3 people from your teamIncluding: designers, business stakeholder, engineer, and/or product managers
Research
Build user personas
Research
Visualize who you’re building for
Rapidly generate and discuss ideas
Research
Sketches from workshop
Mapping out user journeysResearch
Prototyping
4 Mistakes New Product Managers Make by Matt Schnitt Prototyping
Build multiple prototypes
Paper Prototypes
It’s quick.
You’re not attached to 1 concept
Understanding flow
Prototyping
Low Fidelity Prototypes
You’ve moved to the digital space Invision, Flinto, Quartz Composer
Little content but can quickly understand the UX & IA
Investing in animations pays off
The best kind of prototype
Prototyping
High Fidelity Prototypes
Prototyping
You’re using “real” or believable content
Make small quick edits
Understanding the end-to-end experience
Testing
How to test your product
Testing
Testing is merely a process of elimination and correction
Testing
Ship Fast, Learn Fast!
Testing
Design doesn’t stop here!
Be mindful
Learn and iterate, it never ends
Things don’t always turn out the way you expect
10% of your designs are usually successful ones, the rest is just rocket fuel
Nicolle Richard Lead Product Designer @ Fullscreen
@nicollerich www.nicollerich.com
Thank you!
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