KitKat target audience description, 2009

KitKattarget audience

70% are single

9% have family*

*18-21 bars consumers, TGI research, 2007total

“it’s important for me to be well-dressed” – 75%“I tend to follow latest fashion trends” – 43%*

*18-21 KK consumers, TGI research, 2007total

70% listen to radio because of music45% have music player*

*18-21 bars consumers, TGI research, 2007total

only 4% go clubbing once a week*

*18-21 bars consumers, TGI research, 2007total

65% “Now it’s time of big opportunities”49% are extraverts*

*18-21 bars consumers, TGI research, 2007total

77% watch TV to rest & entertain

48% watch TV less as start to use Internet*

*18-21 bars consumers, TGI research, 2007total

Entertainment & Engagement

are key drivers of interest for our TA

KEY TAKEOUT

As we've finished, now we'll give you a break to enjoy it with KitKat