Kid'smantra - Brand Development 2013

Case study – Brand Building – Kid’s Mantra

We were approached by the brand, after they had seen our work on Café Monza. Impressed by the brand we built, they asked us to do brand building for their upcoming brand of playgroup in Kharghar.

We took up the project, and were instantly working on the same..

IntroductionLCmediaHouse

Concept & Why Choose The Name?LCmediaHouse

As the work began, the most important task at hand was to give a name to their play group for kids.

We wanted a traditional yet modern name, which when combined would give out the essence that kids were now in safe hands, as the place were the kids would stay will instill them with righteousness, noble culture and high morale.

We chose the name ‘Kid’s Mantra’ to depict the art of distributing knowledge. We proposed the name ‘Kid’s Mantra,’ which was immediately approved.

The brand wanted a logo that was similar to Chota Bheem, an animated character on television that most of the kids simply love. However, we brainstormed and came out with quite a few distinct logos, a little or almost similar to what they had in mind. Here are the proposed logos:

Proposed LogosLCmediaHouse

Final Logo & Brand MascotLCmediaHouse

The logo below, was approved by the brand, and the cute lion dressed as a pundit seen in the logo was crowned as the Brand Mascot.

Stationery – Envelope & LetterheadLCmediaHouse

Stationery – Visiting Card - OptionsLCmediaHouse

PamphletLCmediaHouse

FlyersLCmediaHouse

BannersLCmediaHouse

Glass Art / StickersLCmediaHouse

Mascot in actionLCmediaHouse

We portrayed the mascot in various positions, playing games like cricket and football, so as to impress the little kids and help them connect with the play group more!

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