Ivan Chermayeff Assignment

Ivan Chermayeff

The Man

His Work

His Legacy

Ivan Chermayeff was born in London in 1932 to a prominent Chechen-British architect.

The Early Years

Education

Ivan studied art and architecture at Yale and Harvard and the

Chicago Institute of Design before moving to New York.

Success

Ivan started the firm Chermayeff & Geismar, a firm that specialized in graphic design of corporate and non-profit logos and posters.

Recognition

He became president of the American Institute of Graphic Arts. He also became a teacher at several colleges and universities.

Achievments

Ivan Chermayeff has won nearly every award available in his profession, including awards

from the Society of Illustrators and the American Institute of Graphic Arts.

He was revolutionary in his thought that design should be used to solve real problems, not to be just stylish or eye catching.

Theory

He is commonly referred to as one of the “giants of graphic design,”

and his work is still important and influential today.

Legacy

Corporate Logos

Promotional artwork

Winston Churchill: The Wilderness Years

PromotionTelevision

for a PBS Special

99 West 57th StreetNew York City

Promotion for a Library of Congress

Exhibit

Untitled:Mouse and World

?Questions

1. What was one of the many corporate logos that Chermayeff helped design?

Mobil, National Geographic, PBS, UNDP, Showtime, NBC, Chase, Merck

2. What was one of the posters that Chermayeff designed promoting?

Freud Exhibit, PBS special, Winston Churchill special, Guggenheim museum, War and Remembrance

3. What organization was Chermayeff president of, and later received many awards from?

American Institute of Graphic Arts

4. What was one of the schools that Chermayeff attended?

Harvard and Yale and Chicago Institute of Design

Sources

http://www.designboom.com/eng/interview/chermayeff.html

http://www.cgstudionyc.com/

http://www.aiga.org/content.cfm/medalist-ivanchermayeffandtomgeismar

http://www.findlay.com/pages/Chermayeff.htm

“To design is to solve human problems by identifying them and executing the best solution.”