Introduction to User Experience

Introduction to User ExperienceNeil Dawson Senior User Experience Designer at Cyber-Duck @neildawson

What is user experience?

The Elements of User ExperienceJesse James Garrett

Surface plane

Skeleton plane

Structure plane

Scope plane

Strategy plane

jjg.net/elements/pdf/elements.pdf

The Disciplines of User ExperienceDan Saffer

kickerstudio.com/2008/12/the-disciplines-of-user-experience

The User Experience HoneycombPeter Morville

semanticstudios.com/user_experience_design

Why should we care about UX?

Every $1 spent on UX can save $10 to $100upassoc.org/usability_resources/usability_in_the_real_world/roi_of_usability.html

Register

uie.com/articles/three_hund_million_button

Continue

uie.com/articles/three_hund_million_button

Great experiences breed customer loyaltyslideshare.net/spushnik/the-value-of-user-experience-from-web-20-expo-berlin-2009-presentation/107

Second quartile

Third quartile

Fourth quartile

First quartile

Likelihood to consider another purchase from provider compared to industry average

Reluctance to switch business away from provider compared to industry average

6.0%2.1%

-3.0%

-8.9%6.8%

1.1%

-4.0%

-11.2%

North American Technographics customer experience online survey Q3 2007

Focus on the user and all else will follow.”

“

google.com/about/company/philosophy

How can we improve user experience?

Stakeholder interviews

User testing

Card sorting

Personas

Who should be responsible for UX?

UXPA UK Salary Survey 2013

Human comp interaction 30%

Info or library systems 5%

Interaction design 8%

Ergonomics 3%

Visual design 13%

Computer science 13%

Media studies 5%

Social sciences 7%

Arts 2%

Other sciences 5%

Psychology 6%

Human factors eng 2%

Business admin 1%

Engineering 1%

Everybody is responsible for UX

Resources

The Elements of User ExperienceJesse James Garrett

The Design of Everyday ThingsDonald A. Norman

Nielsen Norman Group Alertboxnngroup.com/articles/subscribe

UX Companionuxcompanion.com

UX Stack Exchangeux.stackexchange.com

Introduction to User ExperienceNeil Dawson Senior User Experience Designer at Cyber-Duck @neildawson