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The first class of a 15 week course taught at Parsons, the New School for Design. Covers Information Architecture intents and beliefs as well as a comparison to the related studies of interaction design, content strategy and user research. Lastly, speaking to the role of User Experience in all of these roles.
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Class 1: How we will learn
Information Architecture
Instructor: Abby Covert
The world is complex
3
The world is complex
• People face more choices and avenues
3
The world is complex
• People face more choices and avenues• Businesses are under more pressure
3
The world is complex
• People face more choices and avenues• Businesses are under more pressure • Technology is advanced, but constantly
changing
3
The world is complex
• People face more choices and avenues• Businesses are under more pressure • Technology is advanced, but constantly
changing• We are all personally experiencing
information overload
3
Information is not found, it is Communicated
4
Data Information Knowledge Wisdom
• Research• Creation• Gathering• Discovery
• Presentation• Organization
• Conversation• Storytelling• Integration
• Contemplation• Evaluation• Interpretation• Retrospection
Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding”
Communication is about understanding
5
How people understand
6Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding”
How people understand
6
Data
• Contextless• Exhaustive,
not curated• Not meant to
inform the consumer
Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding”
How people understand
6
Data Information
• Contextless• Exhaustive,
not curated• Not meant to
inform the consumer
• The careful arrangement of data to perform in a context
Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding”
How people understand
6
Data Information Knowledge
• Contextless• Exhaustive,
not curated• Not meant to
inform the consumer
• The careful arrangement of data to perform in a context
• Gained through experience with the same set of data from a variety of perspectives
Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding”
How people understand
6
Data Information Knowledge Wisdom
• Contextless• Exhaustive,
not curated• Not meant to
inform the consumer
• The careful arrangement of data to perform in a context
• Gained through experience with the same set of data from a variety of perspectives
• An intimate understanding of patterns and meta patterns enough to allow for novel uses
Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding”
How people understand
6
Data Information Knowledge Wisdom
• Contextless• Exhaustive,
not curated• Not meant to
inform the consumer
• The careful arrangement of data to perform in a context
• Gained through experience with the same set of data from a variety of perspectives
• An intimate understanding of patterns and meta patterns enough to allow for novel uses
Slide adapted from Nathan Shedroff’s Diagram “An Overview of Understanding”
Some (of many) Enemies of Understanding
7
Some (of many) Enemies of Understanding
• Familiarity: Being too close to the problem can make you forget to remember what it is like to NOT understand
7
Some (of many) Enemies of Understanding
• Familiarity: Being too close to the problem can make you forget to remember what it is like to NOT understand
• Looking good vs. being good: Tricking yourself into thinking something is good because it is good looking
7
Some (of many) Enemies of Understanding
• Familiarity: Being too close to the problem can make you forget to remember what it is like to NOT understand
• Looking good vs. being good: Tricking yourself into thinking something is good because it is good looking
• “Uh, Huh”: Not admitting ignorance when faced with it
7
Some (of many) Enemies of Understanding
• Familiarity: Being too close to the problem can make you forget to remember what it is like to NOT understand
• Looking good vs. being good: Tricking yourself into thinking something is good because it is good looking
• “Uh, Huh”: Not admitting ignorance when faced with it• Unnecessary Exactitude: Including more detail than is helpful
7
Some (of many) Enemies of Understanding
• Familiarity: Being too close to the problem can make you forget to remember what it is like to NOT understand
• Looking good vs. being good: Tricking yourself into thinking something is good because it is good looking
• “Uh, Huh”: Not admitting ignorance when faced with it• Unnecessary Exactitude: Including more detail than is helpful• Rainbow Worship: Believing that more color or colorful flowery
language is always better
7
Some (of many) Enemies of Understanding
• Familiarity: Being too close to the problem can make you forget to remember what it is like to NOT understand
• Looking good vs. being good: Tricking yourself into thinking something is good because it is good looking
• “Uh, Huh”: Not admitting ignorance when faced with it• Unnecessary Exactitude: Including more detail than is helpful• Rainbow Worship: Believing that more color or colorful flowery
language is always better• Edifitis: Belief that a better, shinier “such and such” could and will fix
the problem
7
Some (of many) Enemies of Understanding
• Familiarity: Being too close to the problem can make you forget to remember what it is like to NOT understand
• Looking good vs. being good: Tricking yourself into thinking something is good because it is good looking
• “Uh, Huh”: Not admitting ignorance when faced with it• Unnecessary Exactitude: Including more detail than is helpful• Rainbow Worship: Believing that more color or colorful flowery
language is always better• Edifitis: Belief that a better, shinier “such and such” could and will fix
the problem• Not asking Why: Simple as that. Always ask why.
7
Some (of many) Enemies of Understanding
• Familiarity: Being too close to the problem can make you forget to remember what it is like to NOT understand
• Looking good vs. being good: Tricking yourself into thinking something is good because it is good looking
• “Uh, Huh”: Not admitting ignorance when faced with it• Unnecessary Exactitude: Including more detail than is helpful• Rainbow Worship: Believing that more color or colorful flowery
language is always better• Edifitis: Belief that a better, shinier “such and such” could and will fix
the problem• Not asking Why: Simple as that. Always ask why.• How before What: Thinking to specifically about solutions before the
problem is defined7
What HAppens without understanding?
8
Spray-n-Pray is common wisdom
9
Corporate Underpants start to show
10
Shiny, dusty objects accumulate
11
Trends win out over needs
12
Information Architects to the
rescue...
13
14
everything is complex
I intend to because I believe
facilitate understanding organize meaning, create clarity and establish truth
put the what before the how
make the unclear clear
information architect
understanding is always good but it is equally important to not understand
clarity is a prerequisite of truth
I am an
by: Abby Covert & Dan Klyn
architecture frames problems, design solves them
support goals, makers and users
15
What Are we doing?
Why we need Change?
Who to Consider?
When Are we Doing what?
How will we do this?
tools I use +questions I help
Answer
Stakeholder Interviews
Goal Setting Workshop
Wireframes and Prototypes
User Research Flow, Maps and RoadmapsScoping WorkshopCollaborative Design Session
Competitive ResearchHeuristic Evaluation
Persona Development
Existing User Research
User Segmentation Workshop Functional SpecificationsContent Inventory
Experience Brief
Touchpoint Mapping Workshop
16
17
18
#1 question: What about
Content Strategy and Interaction
Design?
19
Information Architecture
20
• Facilitates understanding• Orders meaning• Establishes truth• Creates clarity• Makes pictures of consensus
Content Strategy
21
• Determines content requirements• Documents page level info hierarchy• Informs content creation by
establishing content level goals• Shares content level audience insight
Interaction Design
22
• Designs the pieces• Refines the flow• Determines the edges and errors• Documents the solutions
User Research
23
• Informs Strategy• Tests solutions• Compares performance• Measures success
#2 question: Whats this UX
thing?
24
User Experience is a result, not a tool
25
How users feel? How users act?
effect you have Your return on investment
#3 question: Who does what?
26
Most people in this world wear
many hats
27
InformationArchitecture
InteractionDesign
UserResearch
Content Strategy
As a result...
• UX has become a catch all word for people working in these fields
• Job titles tend to be confusing• Outsiders tend to not understand the
difference between these things
Questions?
CovertA@newschool.edu@ Abby_The_IA
www.Abbytheia.com
(Slides are on Blackboard)
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