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Page 1 | Social media and illustration | September 2011
Social media and illustration September, 2011
Page 2 | Social media and illustration | September 2011
Who is Ross?
Page 3 | Social media and illustration | September 2011
Why am I doing this?
Courtesy of Flickr user colloidfarl
Page 4 | Social media and illustration | September 2011
Tonight Matthew, I will (try to) explain…
• Why social media/digital is worth grasping
• What objectives it can help achieve
• What platforms are available
• General housekeeping tips
• What trends are driving digital?
• How do these shape a bigger picture?
• End
Page 5 | Social media and illustration | September 2011
WHY BOTHER? Courtesy of Flickr user smc2866
Page 6 | Social media and illustration | September 2011
It’s huge! And small.
Courtesy of Flickr user johnbullas Courtesy of Flickr user bneumann
Page 7 | Social media and illustration | September 2011
It’s everywhere! And nearby.
Courtesy of Flickr user 54545503 Courtesy of Flickr user chr1sp
Page 8 | Social media and illustration | September 2011
It’s super quick! And free (mostly)
Courtesy of Flickr user yoghurt
Courtesy of Flickr user mightymoss
Page 9 | Social media and illustration | September 2011
GETTING STARTED
Courtesy of Flickr user 35188692
Page 10 | Social media and illustration | September 2011
You or the work?
YOU
1. Making connections with other illustrators
2. Making connections with art directors, creative directors etc
3. Building personal profile 4. Sharing experiences 5. Gaining support 6. Inspiration
YOUR WORK
1. Promoting your work 2. Selling your work 3. Sharing your work 4. Giving insight into your
thinking and process 5. Gaining feedback from
others 6. Inspiration
Page 11 | Social media and illustration | September 2011
POST
www.forrester.com/
Page 12 | Social media and illustration | September 2011
POST
www.forrester.com/
THINK ABOUT YOUR OBJECTIVES AND
AUDIENCE BEFORE JUMPING TO THE
TECHNOLOGY
Page 13 | Social media and illustration | September 2011
PLATFORMS
Courtesy of Flickr user st3f4n
Page 14 | Social media and illustration | September 2011
Twitter and LinkedIn
Page 15 | Social media and illustration | September 2011
A typical Twitter profile
Page 16 | Social media and illustration | September 2011
Using lists
Page 17 | Social media and illustration | September 2011
Using lists
TWITTER LISTS CAN HELP YOU FIND SIMILAR
PEOPLE AND ALSO SHOW YOU HOW
TWITTER VIEWS YOU
Page 18 | Social media and illustration | September 2011
Finding opportunities
Page 19 | Social media and illustration | September 2011
Illustrators using Twitter well
Page 20 | Social media and illustration | September 2011
Illustrators using Twitter well
Page 21 | Social media and illustration | September 2011
A typical LinkedIn profile
Page 22 | Social media and illustration | September 2011
A typical LinkedIn profile
Page 23 | Social media and illustration | September 2011
Tumblr
Page 24 | Social media and illustration | September 2011
Page 25 | Social media and illustration | September 2011
TUMBLR IS GROWING HUGELY AND IS GREAT FOR INSPIRATION AND ALSO SHARING YOUR
WORK
Page 26 | Social media and illustration | September 2011
Flickr
Page 27 | Social media and illustration | September 2011
Flickr
Page 28 | Social media and illustration | September 2011
MORE PLATFORMS
Courtesy of Flickr user st3f4n
Page 29 | Social media and illustration | September 2011
Behance – creative network
Page 30 | Social media and illustration | September 2011
Etsy – craft based shop
Page 31 | Social media and illustration | September 2011
Delicious – social bookmarking
Page 32 | Social media and illustration | September 2011
Lanyrd – events
Page 33 | Social media and illustration | September 2011
Wordpress – blogging
Page 34 | Social media and illustration | September 2011
Wordpress – blogging
THERE ARE PLATFORMS AND MECHANISMS TO SUPPORT MOST
OBJECTIVES
Page 35 | Social media and illustration | September 2011 Courtesy of Flickr user bionicteaching
Page 36 | Social media and illustration | September 2011
Google yourself
Page 37 | Social media and illustration | September 2011
Listen
Page 38 | Social media and illustration | September 2011
Join the dots
Page 39 | Social media and illustration | September 2011
Be aware of digital rights
http://creativecommons.org/
Page 40 | Social media and illustration | September 2011
Measure
Courtesy of Flickr user modernemily
• Work out what you’re trying to achieve and assign suitable metrics: • Number of connections made on
Twitter/LinkedIn
• Number of conversations with other illustrators, potential buyers etc
• Feedback/comments received
• Clicks received on links posted
• Views and favourites
• Anything else…
Page 41 | Social media and illustration | September 2011
TRENDS Courtesy of Flickr user talkboy20
Page 42 | Social media and illustration | September 2011
Mobile internet use growing
Page 43 | Social media and illustration | September 2011
Constant communication
• “Consumers are spending almost half (45 per cent) of their waking hours watching TV, using their mobiles and other communications devices”
• Ofcom, August 2010
Page 44 | Social media and illustration | September 2011
Information overload
• “More than 30bn pieces of content (images, videos, links etc) are shared each month, which is an average of 7bn pieces a week”
• April 2011, eConsultancy
Page 45 | Social media and illustration | September 2011
What this means…
Page 46 | Social media and illustration | September 2011
THE BIGGER
PICTURE Courtesy of Flickr user wonderlane
Page 47 | Social media and illustration | September 2011
Tablets and smartphones
Page 48 | Social media and illustration | September 2011
QR code
Page 49 | Social media and illustration | September 2011
Augmented reality
Page 50 | Social media and illustration | September 2011
Augmented reality
DIGITAL IS SO MUCH MORE
THAN TWITTER AND FACEBOOK
Page 51 | Social media and illustration | September 2011
Augmented reality
AS A CREATIVE, HOW CAN YOU
UTILISE TECHNOLOGY?
Page 52 | Social media and illustration | September 2011
Berg iPad art
http://berglondon.com/
Page 53 | Social media and illustration | September 2011
How do you get through to him?
Page 54 | Social media and illustration | September 2011
How do you get through to him?
HOW CAN YOUR WORK CUT THROUGH? HOW
CAN DIGITAL WORK TO YOUR ADVANTAGE
Page 55 | Social media and illustration | September 2011
LASTLY….
Courtesy of Flickr user arimoore
START SMALL
Page 56 | Social media and illustration | September 2011
Start small and persevere
• Don’t try and conquer everything at once, pick something that feels right and build it into your daily routine. • Follow someone new on Twitter
• Comment on a Flickr image that isn’t yours
• Submit an image to Behance
• Google your favourite illustrators and connect with them
• Google your favourite publications or agencies and connect with them
• Something else…
Page 57 | Social media and illustration | September 2011
Start small and persevere
• Don’t try and conquer everything at once, pick something that feels right and build it into your daily routine. • Follow someone new on Twitter
• Comment on a Flickr image that isn’t yours
• Submit an image to Behance
• Google your favourite illustrators and connect with them
• Google your favourite publications or agencies and connect with them
• Something else…
IT WILL TAKE TIME. SOCIAL MEDIA IS SLOW
AND REQUIRES PERSVERANCE. DON’T
LOSE HEART
Page 58 | Social media and illustration | September 2011
Thanks!
@rossbreadmore rossbreadmore.com nixonmcinnes.co.uk
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